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0800 028 3142

Sheri Firmin

Independent equity release adviser CeMAP & CeRER
Sheri Firmin


I have been working in financial services since 2005 gaining a wealth of knowledge and experience in providing advice for mortgages and latterly equity release. I hold a professional qualifications in mortgage and equity release advice and have now been advising in the later life market since 2018.

My north star

I decided to work in equity release as I love being able to show clients how they can use the equity in their property to achieve their goals. I would not consider any other role now as I love doing what I do, whether over the phone or face to face.


Once I gained my equity release qualification, I started my adviser role immediately. I regularly receive excellent customer feedback for my service and have many reviews from happy clients confirming this. I always make sure every client is satisfied with my service and will go the extra mile to do this.


I volunteer with a group called Street Angels UK, helping the homeless in London. We offer food, toiletries, clothing and shoes, haircuts and tents and sleeping bags, but most importantly someone to talk to and a friendly face. I also love travelling and holiday every year with family and friends.

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