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About Compare Equity Release

Compare Equity Release was the first and continues to be the most innovative equity release comparison site, allowing you to search plans from across the marketplace and find a deal that’s just for you.

About Compare Equity Release

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

The whole process went like clockwork, from initial meeting to completion took 3 weeks. The procedure was explained fully... READ MORE
Mr & Mrs S - Chessington, Gt London
Nigel Hall was a pleasure. Competent, efficient and very quick to respond.
Mr C - Horncastle, Lincolnshire
Very helpful, efficient & all went smoothly. Rob was very professional & helpful at all stages of the process.
Mr & Mrs P - Southampton, Hampshire
Paul Newsome was extremely helpful & efficient & using Equity Release Supermarket enabled us to get the best deal & the benefit... READ MORE
Mr & Mrs T - Donaghadee, County Down, N Ireland
The whole process was fully explained to me & any risks explained. Once I decided to go ahead everything ran smoothly & I... READ MORE
Mr L - Wirral, Merseyside
We found Hazel easy to talk to and she explained every detail regarding us taking out a lifetime mortgage. This was not a... READ MORE
Mr & Mrs B - Warwickshire
Andy is approachable always available and explains things in language that is easy to understand. Nothing was too much trouble... READ MORE
Mr F - Hampshire
Everything went through far more quickly than I anticipated, and with a lot less hassle than I had expected too! Everyone... READ MORE
Mr H - County Durham
Excellent. No hard sell, great communication, very efficient and very speedy.
Mr R - Mold, Flintshire
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that... READ MORE
Mr T - Croydon, Surrey
The whole experience of releasing equity from our home was stress free. We were kept informed at every level. Our adviser... READ MORE
Mr & Mrs J - Weston-Super-Mare, North Somerset
Excellent, friendly & not pushy at all. Service from my local representative couldn't be bettered. Whole process was surprisingly... READ MORE
Mrs P - Paignton, Devon
Dear Sirs I wish to commend Stephen Savill whose work on our behalf has been exemplary. We felt very comfortable with Stephen... READ MORE
Mr & Mrs G - Harpenden
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE
Mr & Mrs N - Leiston, Suffolk
Cannot fault your overall service and professionalism. Simon was everything you'd want from an adviser; knowledgeable, courteous... READ MORE
Mr H - Ashton-In-Makerfield, Gtr Manchester
Sara Whitbread provided an excellent service. She enables us to find the perfect offer & the whole process was handled swiftly,... READ MORE
Mrs A - Hereford, Herefordshire
Excellent Service. Mark was very helpful & always returned calls very quickly if unavailable. We were always kept upto date... READ MORE
Mr & Mrs W - Redditch, Worcestershire
We would not hesitate to recommend your service, it has been first class. Everything was thoroughly explained by our adviser,... READ MORE
Mr & Mrs B - Briston, Norfolk
At each stage of the process people were polite, helpful and efficient at dealing with concerns and paperwork. I would... READ MORE
Mrs C - Northampton
After being in business for 50 years, I was pleasantly surprised by your friendly & efficient service. No complaints. Many... READ MORE
Mr D - Nottingham
Gary was very clear with his explanations and helped us understand all our options. Everyone involved was very helpful and... READ MORE
Mr and Mrs R - Canterbury
Very happy with the presentation and advice by our adviser - Gary Webster. He was business like, polite and happy to meet... READ MORE
Mr & Mrs P - Romford, Essex
Very happy with the level of advice provided by Byron Mason, neither too much, nor too little.
Mr & Mrs K - Milton Keynes, Buckinghamshire
From first finding Equity Release Supermarket on Google & Mr Filewood contacting us we have been exteremely happy with the... READ MORE
Mr & Mrs J - Scarborough, North Yorkshire
Will Massey was professional, helpful and immediately answered any queries I had.
Mrs I - Northampton
The adviser I dealt with was polite and friendly, easy to contact and kept me informed as things progressed.
Mr P - Polegate, East Sussex
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
Excellent communication, fast reply and very polite which makes a nice change. Ellis was extremely knowledgeable about the... READ MORE
Mr F - Carlisle
I liked the fact there is a system where the customer can keep track of their application. I got the feeling the smaller... READ MORE
Mr & Mrs M - Sutton Coldfield
Sue was very clear and explanatory, considerate and understanding, friendly and reassuring.
Mr H - Bolton, Lancashire
Mike Lewis provided an excellent unpressured presentation and I would be comfortable recommending him to any friends who... READ MORE
Mr P - Cirencester, Gloucestershire
Hannah Boxshall was very friendly & approachable & more importantly very thorough & professional. Overall we were very satisfied... READ MORE
Mr & Mrs G - Bexley, Kent
Mike Sargeant was professional, but friendly. At no time did we feel any pressure to complete. The whole operation went... READ MORE
Mrs M - Tunbridge Wells, Kent
Brian patiently explained the procedure in detail. No pressure was applied, he gave us time to digest and return to him with... READ MORE
Mr & Mrs G - Bedford, Bedfordshire
The service provided & information available was excellent which allied to a very informed & personable advisor made the... READ MORE
Mr S - Moreton In Marsh
Mr Roberts was helpful & knowledgeable throughout the process. We were very impressed by the quick turnaround of receiving... READ MORE
Mrs C - Great Missenden, Buckinghamshire
David took his time going through the different scenarios that were open to my situation. Very professional and quick.
Ms Y - Haddington, East Lothian
Very professional outfit. Phil Totty helped us through & was always available at the end of the phone if we had any queries.... READ MORE
Mr G - Middlesbrough, North Yorkshire
All clearly explained. Impressed the adviser had done some research before initial meeting as an example. Kept me informed... READ MORE
Mrs B - Lymington, Hampshire
We were very pleased with the service and how quick and how efficient everyone was.
Mr & Mrs K - Sidcup, Bexley
‘John’s patience and clear explanations provided us with the reassurance that we had made the right decisions’
Mr & Mrs Barrett - East Sussex
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A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.

Expert advice, whenever you need it

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