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About Compare Equity Release

Compare Equity Release was the first and continues to be the most innovative equity release comparison site, allowing you to search plans from across the marketplace and find a deal that’s just for you.

About Compare Equity Release

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Compare Equity Release
Checked for accuracy and updated on 17 August 2022

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

Would recommend to anyone. My adviser Will Massey made everything easy to understand and would recommend him.
Mr F - Bath, Somerset
Marc Cookson was very knowledgeable & provided us with excellent service. He was a delight to deal with. My comments are... READ MORE
Mr B - Chesterfield, Derbyshire
At each stage of the process people were polite, helpful and efficient at dealing with concerns and paperwork. I would... READ MORE
Mrs C - Northampton
Sara Whitbread provided an excellent service. She enables us to find the perfect offer & the whole process was handled swiftly,... READ MORE
Mrs A - Hereford, Herefordshire
Despite the limitations imposed by Coronovirus, I was extremely pleased by the highly professional approach adopted by all.... READ MORE
Mr W - Knebworth, Hertfordshire
From first finding Equity Release Supermarket on Google & Mr Filewood contacting us we have been exteremely happy with the... READ MORE
Mr & Mrs J - Scarborough, North Yorkshire
The advice given by Gary was excellent. It was made clear, so we fully understood the commitment we were making. Nothing... READ MORE
Mrs M - Herne Bay, Kent
Equity Release Supermarket made no false promises or extravagant claims. They tailored their advice to my particular circumstances... READ MORE
Mrs W - Southport, Lancs
The service was dealt with professionally and efficiently despite Covid-19 conditions!
Mrs P - Hove, East Sussex
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
Lauren was informative, efficient, knowledgeable and friendly.
Mrs H - Barnsley, South Yorkshire
This is my 2nd equity release programme & so I was basically familiar with the procedure. UYour adviser Andrew Ross was excellent... READ MORE
Mr R - Plymouth, Devon
A smooth episode all-round, which could have been so much more fraught, being a quite complex operation.
Mr & Mrs G - Lowestoft, Suffolk
Hazel took the time to explain everything about equity release in a thoroughly professional manner. She went into great depth... READ MORE
Mr & Mrs C - West Midlands
Sue appreciated that we had carried out extensive research ourselves so was able to aim our discussions at the appropriate... READ MORE
Mr & Mrs H - Morecambe, Lancashire
Daniel, thank you so much for making this whole journey a pleasure. You were so understanding and thoughtful throughout and... READ MORE
Mr & Mrs N - Rhyl, North Wales
Great website, adviser, advice, office team, dashboard, keeping to the timeline, home visit & always available. We now have... READ MORE
Mr & Mrs F - Potters Bar, Hertfordshire
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that... READ MORE
Mr T - Croydon, Surrey
From first meeting to cash in the bank took just 28 days. Much faster than I could have expected.
Mr H - Richmond, Surrey
Darren King made me feel like I was in safe hands. He explained everything clearly and professionally. Would highly recommend... READ MORE
Mrs L - Hemel Hempstead
An extremely pleasant experience speaking to Sara, she’s an asset to your company.
Mrs H - South West London
Adviser was very helpful. Always replied to my phone calls and made the process run smoothly.
Mrs N - Whitley Bay, Northumberland
Derek Wren provided an excellent professional service. He was courteous & patient at all times & maintained continuous contact.... READ MORE
Mr & Mrs M - Weybridge, Surrey
Andy is approachable always available and explains things in language that is easy to understand. Nothing was too much trouble... READ MORE
Mr F - Hampshire
Everything went through far more quickly than I anticipated, and with a lot less hassle than I had expected too! Everyone... READ MORE
Mr H - County Durham
‘In these uncertain times, John's support and extensive knowledge have been outstanding. My husband and I have previously... READ MORE
Mr & Mrs J - Cardiff, Wales
Allen was very clear in his explanation and considerate to our needs. (My mum is 90 years old & the process can be quite... READ MORE
Mrs P - Bognor Regis, West Sussex
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE
Mr & Mrs N - Leiston, Suffolk
Couldn't be happier. Fantastic service. Brilliant advice.
Mr R - Yeovil, South Somerset
Gary was very persistent and helped us get the best rate where others had failed. The case had a few obstacles and the service... READ MORE
Mr and Mrs M - Kings Lynn
David was excellent with his advice & knowledge. We were kept well informed by David & Boyd Legal were 1st class.
Mr & Mrs F - Broxburn, West Lothian
Equity Release Supermarket have been the best Company we have ever dealt with. Our adviser has been amazing and everything... READ MORE
Mrs E - Greater Manchester
My experience with Equity Release Supermarket has been good. Jennie Gray was efficient, but very professional in a friendly... READ MORE
Mrs S - Northampton
Jane, our adviser was fantastic. She was professional and understanding to dads needs during the whole process. She was... READ MORE
Mr D - Southport, Lancs
Lokesh has done a fantastic job sorting out my Equity Release application. He has always been available even in weekends... READ MORE
Mrs B - Lanark, Glasgow
Everything went very smoothly from requesting the initial brochure to receiving the cheque. We were kept informed during... READ MORE
Mr & Mrs G - Rotherham, South Yorkshire
The service I received was extermely professional. The process was uncomplicated & well informed. I would recommend Equity... READ MORE
Miss W - Lewes, East Sussex
Nothing is 100%, but boy this was close! This is a first class professional unit. They explained, outlined & covered all... READ MORE
Mr & Mrs C - Beckenham, Kent
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A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.

Expert advice, whenever you need it

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