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About Compare Equity Release

Compare Equity Release was the first and continues to be the most innovative equity release comparison site, allowing you to search plans from across the marketplace and find a deal that’s just for you.

About Compare Equity Release

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

Hazel took the time to explain everything about equity release in a thoroughly professional manner. She went into great depth... READ MORE
Mr & Mrs C - West Midlands
The service was dealt with professionally and efficiently despite Covid-19 conditions!
Mrs P - Hove, East Sussex
The adviser was very supportive, explained all the issues very well indeed. Gave us the information we needed to make an... READ MORE
Mrs W - County Durham
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE
Mr & Mrs N - Leiston, Suffolk
Everyone we dealt with were friendly and we were not put under any pressure at any time. Highly recommended.
Mr R - Bicester, Oxfordshire
Brian patiently explained the procedure in detail. No pressure was applied, he gave us time to digest and return to him with... READ MORE
Mr & Mrs G - Bedford, Bedfordshire
We were so confused with all the TV ads with so many ER companies, so by going to the 'Supermarket' we could digest all the... READ MORE
Mrs C - Malvern, Worcestershire
Mr Roberts was helpful & knowledgeable throughout the process. We were very impressed by the quick turnaround of receiving... READ MORE
Mrs C - Great Missenden, Buckinghamshire
Nothing is 100%, but boy this was close! This is a first class professional unit. They explained, outlined & covered all... READ MORE
Mr & Mrs C - Beckenham, Kent
This is my 2nd equity release programme & so I was basically familiar with the procedure. UYour adviser Andrew Ross was excellent... READ MORE
Mr R - Plymouth, Devon
Excellent process from start to finish. Everything explained in simple terms & loan completed within the time indicated.... READ MORE
Mrs C - Keith, Moray
Hannah was excellent and very professional and knowledgeable.
Mr & Mrs L - Chislehurst, Kent
Compared to Age Partnership who we spoke to first re equity release, Simon's advice turned out much better. I feel Simon... READ MORE
Mr H - Stafford, West Midlands
Derek Wren provided an excellent professional service. He was courteous & patient at all times & maintained continuous contact.... READ MORE
Mr & Mrs M - Weybridge, Surrey
Was smooth from the 1st conversation. Everything was explained fully & this carried onto the solicitors who were also very... READ MORE
Mr & Mrs W - Leeds, Yorkshire
Graham Evans found us a good deal, explained everything well, kept in touch with us throughout the process and chased up... READ MORE
Mr E - Middlesbrough, North Yorkshire
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
Simon was brilliant throughout the whole process. He was always very professional & extremely pleasant to deal with from... READ MORE
Mr & Mrs C - Shrewsbury, Shropshire
‘In these uncertain times, John's support and extensive knowledge have been outstanding. My husband and I have previously... READ MORE
Mr & Mrs J - Cardiff, Wales
David took his time going through the different scenarios that were open to my situation. Very professional and quick.
Ms Y - Haddington, East Lothian
Our adviser - Sue Eastham was fantastic. Always available and nothing was too much trouble.
Mr & Mrs F - Bredbury, Gtr Manchester
This was a very positive experience. The help and advice given were excellent.
Mrs D - Dagenham, Essex
I had an excellent experience using Gareth as he explained everything in easy to understand manner. Gareth & his online... READ MORE
Mrs P - Merseyside
Andy is approachable always available and explains things in language that is easy to understand. Nothing was too much trouble... READ MORE
Mr F - Hampshire
It was a pleasure to deal with someone who tells you what will happen, and it actually happened and was so quick and straightforward.... READ MORE
Mrs C - Colchester
The whole process was fully explained to me & any risks explained. Once I decided to go ahead everything ran smoothly & I... READ MORE
Mr L - Wirral, Merseyside
I cannot recommend Sara highly enough – dealt with her for the last 10 years. She is not only a fantastic person to partner... READ MORE
Mr and Mrs M - London
A pleasure to deal with Mark Rumney, great guy & straightforward to deal with. From our initial enquiry, to final completion... READ MORE
Mr & Mrs Craven - Shepshed
Paul Newsome was extremely helpful & efficient & using Equity Release Supermarket enabled us to get the best deal & the benefit... READ MORE
Mr & Mrs T - Donaghadee, County Down, N Ireland
Will Massey was professional, helpful and immediately answered any queries I had.
Mrs I - Northampton
Mike took time to go through the process and how everything works. Very efficient, speedy and reliable.
Mr B - Worcester, West Midlands
The service we received from Brian Rees was speedy, efficient and friendly. I would have no hesitation whatsoever in recommending... READ MORE
Mr & Mrs L - Essex
Quick phone call, then a visit to explain everything - even our stupid questions. Followed by paperwork, surveyor & solicitor... READ MORE
Mr & Mrs G - Wolverhampton, Midlands
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that... READ MORE
Mr T - Croydon, Surrey
All the people with have dealt with were professional and explained everything clearly.
Mr & Mrs S - Bedford, Bedfordshire
Contact with Marc Cookson was always very easy. He handled all my questions very clearly and very soon made me realise that... READ MORE
Mr & Mrs C - Market Harborough, Leicestershire
Can only say, the advice that was given was thorough & made easy to understand without any 'hardselling' tactics. Well done... READ MORE
Mr & Mrs E - Poulton Le Fylde, Lancashire
The adviser put us at ease, explained things in an easy, understandable way & answered any questions we had, fully. He advised... READ MORE
Mr & Mrs M - Middlewich, Cheshire
To Stephen A huge thank you for all your help over the past few months. Not knowing that much about equity release you made... READ MORE
J&S Hill - Norwich
Our adviser Allen Tomlinson was excellent. He was prompt, helpful and efficient. We would strongly recommend him to family... READ MORE
Mrs T - Ringwood, Hampshire
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A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.

Expert advice, whenever you need it

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