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About Compare Equity Release

Compare Equity Release was the first and continues to be the most innovative equity release comparison site, allowing you to search plans from across the marketplace and find a deal that’s just for you.

About Compare Equity Release

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

Ellis knew my situation and was very sympathetic and understanding. I felt confident that she had my best interests at heart.... READ MORE
Mrs R - Peterborough
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
Dear Sirs I wish to commend Stephen Savill whose work on our behalf has been exemplary. We felt very comfortable with Stephen... READ MORE
Mr & Mrs G - Harpenden
Was smooth from the 1st conversation. Everything was explained fully & this carried onto the solicitors who were also very... READ MORE
Mr & Mrs W - Leeds, Yorkshire
Anthony Robinson at Equity Release Supermarket was superb. A lovely friendly, genial man with a very comprehensive knowledge... READ MORE
Ms J - Brighouse, West Yorkshire
The service was dealt with professionally and efficiently despite Covid-19 conditions!
Mrs P - Hove, East Sussex
Analysis of my situation intelligent & thorough. Advice given well reasoned & supported by evidence. Maintained friendly... READ MORE
Mr S - Folkestone, Kent
Would recommend to anyone. My adviser Will Massey made everything easy to understand and would recommend him.
Mr F - Bath, Somerset
Jennie was very helpful & pleasant in explaining & dealing with our application & in advising on our specific needs.
Mr & Mrs M - Llandudno, North Wales
The support and advice you have given me has been irreplaceable, I shall miss Gary hugely. No doubt we shall be in contact,... READ MORE
Mrs B - Birchington, Kent
Andrew was very friendly & professional. He provided a clear explanation of the process. His advice was succinct & considered.... READ MORE
Mr W - Dartmouth, Devon
Very clear & in-depth explanation. Answered all my queries & made excellent recommendations which exceeded my expectations.... READ MORE
Ms M - Milton Keynes, Buckinghamshire
You could not be beaten on price and the £200 M&S voucher makes it even cheaper. Could not fault the service.
Mr G - Taunton, Somerset
Brian patiently explained the procedure in detail. No pressure was applied, he gave us time to digest and return to him with... READ MORE
Mr & Mrs G - Bedford, Bedfordshire
Great website, adviser, advice, office team, dashboard, keeping to the timeline, home visit & always available. We now have... READ MORE
Mr & Mrs F - Potters Bar, Hertfordshire
Mike Sargeant, who was our adviser was excellent. In times of worry or problems, he was always on hand, calm & helpful. We... READ MORE
Mrs K - Tunbridge Wells, Kent
David McGirr was very professional and helpful throughout the process. He always replied to emails and phone calls.
Mr F - Aberdeen, Scotland
I would recommend Equity Release Supermarket - as with their help and advice they made everything easier.
Mrs H - Havant, Hampshire
Equity Release Supermarket made no false promises or extravagant claims. They tailored their advice to my particular circumstances... READ MORE
Mrs W - Southport, Lancs
Mr Tomlinson was very careful to discuss all options and take us through all the ramifications thoroughly. It was a pleasure... READ MORE
Mrs P - Wimborne, Dorset
The adviser I dealt with was polite and friendly, easy to contact and kept me informed as things progressed.
Mr P - Polegate, East Sussex
Alice was excellent. She explained everything we needed to know and answered every question we asked.
Mr and Mrs S - Thetford, Norfolk
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that... READ MORE
Mr T - Croydon, Surrey
Nigel gave me robust and informative guidance throughout. A good service and worked for me. Family were all in favour of... READ MORE
Mr M - Crook, County Durham
We were very happy with the whole procedure. Darren could not have been more helpful, even in suggesting a reasonably priced... READ MORE
Mr & Mrs S - Derby
Ron was always responsive and knowledgeable and gave us a lot of confidence in the process.
Mr S - Henley-on-Thames, Oxfordshire
A pleasure to deal with Mark Rumney, great guy & straightforward to deal with. From our initial enquiry, to final completion... READ MORE
Mr & Mrs Craven - Shepshed
I don't know if there are others like Derek, but the company is well represented by him. A job well done.
Mr & Mrs F - Chingford, Essex
I liked the fact there is a system where the customer can keep track of their application. I got the feeling the smaller... READ MORE
Mr & Mrs M - Sutton Coldfield
Sue appreciated that we had carried out extensive research ourselves so was able to aim our discussions at the appropriate... READ MORE
Mr & Mrs H - Morecambe, Lancashire
Everything went through far more quickly than I anticipated, and with a lot less hassle than I had expected too! Everyone... READ MORE
Mr H - County Durham
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE
Mr & Mrs N - Leiston, Suffolk
Simon was excellent. He put no pressure on us and was fine with our indecision.
Mrs H - Warrington, Cheshire
The process although complex & detailed was as straightforward as possible. Lots of lengthy documents were involved, but... READ MORE
Miss P - Liverpool, Merseyside
The service I received was extermely professional. The process was uncomplicated & well informed. I would recommend Equity... READ MORE
Miss W - Lewes, East Sussex
Jane Dickinson was our adviser. We found her very friendly and helpful, even when confronted with our family.
Mr & Mrs J - Wakefield, Yorkshire
Adviser was very helpful. Always replied to my phone calls and made the process run smoothly.
Mrs N - Whitley Bay, Northumberland
Brian was informative & clear in his recommendations - answered all questions with ease, showing his knowledge of the product... READ MORE
Mr L - Cardiff, Wales
I thought this process would be quite complex & a little invasive, but the adviser was very clear & explained things very... READ MORE
Mr W - Stone, Staffordshire
Very clear & concise information provided which allowed me to make a fully informed choice of loan, which met with my current... READ MORE
Ms J - Southampton, Hampshire
Given the coronovirus lockdown I was amazed & very pleased everything went so quickly & to plan. Thank you all.
Mr & Mrs E - Tonbridge, Kent
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A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.

Expert advice, whenever you need it

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