Text size
a a a
Freephone
0800 028 3142

About Compare Equity Release

Compare Equity Release was the first and continues to be the most innovative equity release comparison site, allowing you to search plans from across the marketplace and find a deal that’s just for you.

About Compare Equity Release

Company logo
Compare Equity Release
Checked for accuracy and updated on 27 June 2023

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

Derek Wren was professional and gave sound good advice without any pressure or hassle.
Mr & Mrs G - Godalming, Surrey,
Adviser was very helpful. Always replied to my phone calls and made the process run smoothly.
Mrs N - Whitley Bay, Northumberland
Sara has recently helped us with an equity release on my mum’s property. Not only was she professional & thorough, but... READ MORE
Mrs K - Brentwood, Essex
Daniel, thank you so much for making this whole journey a pleasure. You were so understanding and thoughtful throughout and... READ MORE
Mr & Mrs N - Rhyl, North Wales
A clear straightforward and quick process knowing exactly what costs were involved through set fees rather than %. Our thanks... READ MORE
Ms W - Irvine, North Ayrshire
The service was dealt with professionally and efficiently despite Covid-19 conditions!
Mrs P - Hove, East Sussex
It was a pleasure to deal with someone who tells you what will happen, and it actually happened and was so quick and straightforward.... READ MORE
Mrs C - Colchester
From first meeting to cash in the bank took just 28 days. Much faster than I could have expected.
Mr H - Richmond, Surrey
Graham Evans found us a good deal, explained everything well, kept in touch with us throughout the process and chased up... READ MORE
Mr E - Middlesbrough, North Yorkshire
Nothing is 100%, but boy this was close! This is a first class professional unit. They explained, outlined & covered all... READ MORE
Mr & Mrs C - Beckenham, Kent
Andrew was very friendly & professional. He provided a clear explanation of the process. His advice was succinct & considered.... READ MORE
Mr W - Dartmouth, Devon
From first to last we were very impressed by your service & pleasantly surprised by how quick completion was, considering... READ MORE
Mr S - Hastings, East Sussex
I found the service to be very efficient, fast & friendly. I would recommend them to anyone who is interested in equity release.... READ MORE
Mr L - Swansea, Wales
Please convey a big 'thankyou' from my wife and I to Gareth Humphreys for the friendly, yet professional manner with which... READ MORE
Mr & Mrs P - Wakefield, Yorkshire
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
All options very well explained, and Adam was very patient.
Mr & Mrs B - Hailsham, East Sussex
Would recommend to anyone. My adviser Will Massey made everything easy to understand and would recommend him.
Mr F - Bath, Somerset
Marc Cookson was very knowledgeable & provided us with excellent service. He was a delight to deal with. My comments are... READ MORE
Mr B - Chesterfield, Derbyshire
My advisor was brilliant. Allen Tomlinson was always available for any query that I had & got back to me very quickly.
Mrs P Keenan - Southampton, Hampshire
Great website, adviser, advice, office team, dashboard, keeping to the timeline, home visit & always available. We now have... READ MORE
Mr & Mrs F - Potters Bar, Hertfordshire
Despite the limitations imposed by Coronovirus, I was extremely pleased by the highly professional approach adopted by all.... READ MORE
Mr W - Knebworth, Hertfordshire
This was a very positive experience. The help and advice given were excellent.
Mrs D - Dagenham, Essex
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE
Mr & Mrs N - Leiston, Suffolk
Anyone thinking of using equity release from their home, I could not recommend ERSupermarket highly enough. From the initial... READ MORE
Mr & Mrs P - London
‘John’s patience and clear explanations provided us with the reassurance that we had made the right decisions’
Mr & Mrs Barrett - East Sussex
Full & comprehensive information provided together with close contact throughout the process. Very prompt turnaround following... READ MORE
Mr & Mrs T - Carnforth, Lancashire
Was smooth from the 1st conversation. Everything was explained fully & this carried onto the solicitors who were also very... READ MORE
Mr & Mrs W - Leeds, Yorkshire
logo-12
logo-4
logo-1
logo-9
logo-11
logo-10
logo-5

A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.

Expert advice, whenever you need it

expert adviser
add-adviser
Connect with your local adviser