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About Compare Equity Release

Compare Equity Release was the first and continues to be the most innovative equity release comparison site, allowing you to search plans from across the marketplace and find a deal that’s just for you.

About Compare Equity Release

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

Would certainly recommend you to anyone. You are probably one of the most trustworthy people we have ever met in business.... READ MORE
Mr & Mrs M - Broxbourne, Hertfordshire
Brian patiently explained the procedure in detail. No pressure was applied, he gave us time to digest and return to him with... READ MORE
Mr & Mrs G - Bedford, Bedfordshire
Cannot fault your overall service and professionalism. Simon was everything you'd want from an adviser; knowledgeable, courteous... READ MORE
Mr H - Ashton-In-Makerfield, Gtr Manchester
Mr Tomlinson was very careful to discuss all options and take us through all the ramifications thoroughly. It was a pleasure... READ MORE
Mrs P - Wimborne, Dorset
We were very happy with Marc's advice. He rang us when he said he would and kept us informed of the progress all the way... READ MORE
Mr & Mrs W - Castleford, West Yorkshire
We were very happy with the whole procedure. Darren could not have been more helpful, even in suggesting a reasonably priced... READ MORE
Mr & Mrs S - Derby
Can only say, the advice that was given was thorough & made easy to understand without any 'hardselling' tactics. Well done... READ MORE
Mr & Mrs E - Poulton Le Fylde, Lancashire
The support and advice you have given me has been irreplaceable, I shall miss Gary hugely. No doubt we shall be in contact,... READ MORE
Mrs B - Birchington, Kent
The reason I chose this company was their clear & informative website. It was the only one I could find that gave examples... READ MORE
Ms C - Guildford, Surrey
I found the service to be very efficient, fast & friendly. I would recommend them to anyone who is interested in equity release.... READ MORE
Mr L - Swansea, Wales
It has been a positive and hassle-free experience. Mike struck the right balance between professionalism and friendliness.... READ MORE
Mr B - Uckfield, East Sussex
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
I am so pleased I chose Equity Release Supermarket, as the decision turned out to be the right one. Professional from the... READ MORE
Mr H - Hamilton, Scotland
Equity Release Supermarket made no false promises or extravagant claims. They tailored their advice to my particular circumstances... READ MORE
Mrs W - Southport, Lancs
I cannot recommend Sara highly enough – dealt with her for the last 10 years. She is not only a fantastic person to partner... READ MORE
Mr and Mrs M - London
‘In these uncertain times, John's support and extensive knowledge have been outstanding. My husband and I have previously... READ MORE
Mr & Mrs J - Cardiff, Wales
Steve Sykes was very professional about giving us advice in a way we understood, patiently and step-by-step.
Mr O - Lound, Suffolk
I thought this process would be quite complex & a little invasive, but the adviser was very clear & explained things very... READ MORE
Mr W - Stone, Staffordshire
Andrew was very friendly & professional. He provided a clear explanation of the process. His advice was succinct & considered.... READ MORE
Mr W - Dartmouth, Devon
Our equity release was all done without any pressure & we were made aware that if not completely satisfied we could terminate... READ MORE
Mr & Mrs N - Bishop's Stortford
Very clear & in-depth explanation. Answered all my queries & made excellent recommendations which exceeded my expectations.... READ MORE
Ms M - Milton Keynes, Buckinghamshire
Helen was amazing from start to finish. I was very impressed with the service Helen offered & would recommend her 100%
Mrs C - Saffron Walden, Essex
Although you & Age Partnership were promoting similar Pure products, we found that Brian explained more clearly all the small... READ MORE
Mr A - Montgomery, Powys
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE
Mr & Mrs N - Leiston, Suffolk
Michael is a credit to your company. I would have no hesitation in recommending him if someone requires equity release.
Mr & Mrs M - Middlesbrough, North Yorkshire
A smooth episode all-round, which could have been so much more fraught, being a quite complex operation.
Mr & Mrs G - Lowestoft, Suffolk
Would recommend to anyone. My adviser Will Massey made everything easy to understand and would recommend him.
Mr F - Bath, Somerset
Ron was brilliant & personable. We were given all information & alternatives & allowed to make our own unpressurised decision.... READ MORE
Mr G - Wigston, Leicestershire
Glen was pleasant and not pushy, he explained how equity release worked. I was impressed he never chased me, but was understanding... READ MORE
Mr H - Royal Wootton Bassett, Wiltshire
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that... READ MORE
Mr T - Croydon, Surrey
All the people with have dealt with were professional and explained everything clearly.
Mr & Mrs S - Bedford, Bedfordshire
Graham Evans was friendly & professional throughout the process fully explaining all the options open to me. I wouldn't hesitate... READ MORE
Mr M - Stockton, County Durham
Gary was very clear with his explanations and helped us understand all our options. Everyone involved was very helpful and... READ MORE
Mr and Mrs R - Canterbury
Andy was always available to answer my questions throughout the process making everything very easy and straightforward.
Mr M - Hampshire
Jennie was very helpful & pleasant in explaining & dealing with our application & in advising on our specific needs.
Mr & Mrs M - Llandudno, North Wales
Anyone thinking of using equity release from their home, I could not recommend ERSupermarket highly enough. From the initial... READ MORE
Mr & Mrs P - London
Derek Wren was professional and gave sound good advice without any pressure or hassle.
Mr & Mrs G - Godalming, Surrey,
Very helpful, efficient & all went smoothly. Rob was very professional & helpful at all stages of the process.
Mr & Mrs P - Southampton, Hampshire
Excellent communication, fast reply and very polite which makes a nice change. Ellis was extremely knowledgeable about the... READ MORE
Mr F - Carlisle
Other companies had attempted to solve our situation without success, but Hazel did. The way she interviewed us to find the... READ MORE
Mr & Mrs G - Leicestershire
Excellent process from start to finish. Everything explained in simple terms & loan completed within the time indicated.... READ MORE
Mrs C - Keith, Moray
Would put anybody in touch with Sue Eastham, a highly professional & lovely lady who really cares about offering the best... READ MORE
Mr & Mrs R - Bollington, Cheshire
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A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.

Expert advice, whenever you need it

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