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About Compare Equity Release

Compare Equity Release was the first and continues to be the most innovative equity release comparison site, allowing you to search plans from across the marketplace and find a deal that’s just for you.

About Compare Equity Release

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Compare Equity Release
Checked for accuracy and updated on 27 June 2023

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

The service was excellent right through the process, Paul kept updated at all times, everything was explained, and independent... READ MORE
Mr & Mrs B - Norwich
‘John’s patience and clear explanations provided us with the reassurance that we had made the right decisions’
Mr & Mrs Barrett - East Sussex
Marc Cookson was very knowledgeable & provided us with excellent service. He was a delight to deal with. My comments are... READ MORE
Mr B - Chesterfield, Derbyshire
I found the adviser, Mark Rumney, to be friendly, very efficient and extremely helpful. Every question was dealt with in... READ MORE
Mr E - Sheffield, Yorkshire
Andrew was an excellent adviser, extremely patient and willing to visit on more than one occasion.
Mrs B - Plymouth, Devon
Adam is very knowledgeable on the matter we raised, and his explanations were very clear and easy to understand.
Mr & Mrs G - London
Excellent service. Derek Wren explained everything we needed to know in a friendly manner.
Mr & Mrs C - Isle of Grain, Kent
I have found your services very helpful. Allen explained every detail with patience & made sure I understood the whole process... READ MORE
Mrs S - Southampton, Hampshire
Your adviser, Hannah Boxshall, was the only one who actually visited me to discuss equity release details. She gave me outstanding... READ MORE
Mr L - High Halstow, Kent
I really felt like I was dealing with a professional who knew what I wanted and needed. My options were clearly explained... READ MORE
Mrs A - East Lothian
What was a major decision for us to proceed was made much easier by the professionalism & quality advice provided by everyone... READ MORE
Mr & Mrs K - Harrogate, North Yorkshire
Sara has recently helped us with an equity release on my mum’s property. Not only was she professional & thorough, but... READ MORE
Mrs K - Brentwood, Essex
I have enjoyed speaking to Gareth. He is a very nice and friendly person and he is an asset to your company. The whole... READ MORE
Mr & Mrs B - Stockport, Cheshire
Very happy with service and face to face contact with Michael Filewood and being informed through process with Michael &... READ MORE
Mr W - York
From the first meeting to the finalisation, everything went very well. Would definately recommend David McGirr.
Mrs E - Kelty, Fife
I cannot thank Chris enough, he was extremely knowledgeable, helpful and very polite. I was slightly nervous before speaking... READ MORE
Mrs M - Dorchester, Dorset
The service provided & information available was excellent which allied to a very informed & personable advisor made the... READ MORE
Mr S - Moreton In Marsh
The adviser I dealt with was polite and friendly, easy to contact and kept me informed as things progressed.
Mr P - Polegate, East Sussex
Anna was friendly, helpful, patient with our endless questions and made everything easy, including the legal stuff.
Ms C - Devon
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
Guy was our Lifetime Mortgage Advisor, we cannot speak highly enough of him, he helped us through the whole process step... READ MORE
Mr & Mrs C - Newcastle
Gary, a very honest hard working gentleman who has been with me for 3 very difficult years. With Gary's wonderful support... READ MORE
Ms B - Kent
From first to last we were very impressed by your service & pleasantly surprised by how quick completion was, considering... READ MORE
Mr S - Hastings, East Sussex
It was a pleasure to deal with someone who tells you what will happen, and it actually happened and was so quick and straightforward.... READ MORE
Mrs C - Colchester
The service was dealt with professionally and efficiently despite Covid-19 conditions!
Mrs P - Hove, East Sussex
Dan was very polite and professional. He took his time to really understand what we were looking to do and took onboard any... READ MORE
Mr & Mrs F - Skipton, North Yorkshire
Our adviser - Sue Eastham was fantastic. Always available and nothing was too much trouble.
Mr & Mrs F - Bredbury, Gtr Manchester
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A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.

Expert advice, whenever you need it

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