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About Compare Equity Release

Compare Equity Release was the first and continues to be the most innovative equity release comparison site, allowing you to search plans from across the marketplace and find a deal that’s just for you.

About Compare Equity Release

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

Michael is a credit to your company. I would have no hesitation in recommending him if someone requires equity release.
Mr & Mrs M - Middlesbrough, North Yorkshire
Paul knew his products and in my opinion advised us on the best product for our circumstances. He was easily contacted and... READ MORE
Mr & Mrs B - Driffield, East Riding of Yorkshire
Very happy with the presentation and advice by our adviser - Gary Webster. He was business like, polite and happy to meet... READ MORE
Mr & Mrs P - Romford, Essex
Brian patiently explained the procedure in detail. No pressure was applied, he gave us time to digest and return to him with... READ MORE
Mr & Mrs G - Bedford, Bedfordshire
The service was dealt with professionally and efficiently despite Covid-19 conditions!
Mrs P - Hove, East Sussex
A clear straightforward and quick process knowing exactly what costs were involved through set fees rather than %. Our thanks... READ MORE
Ms W - Irvine, North Ayrshire
We were very pleased with the service your company supplied. Mr Sykes was a great help guiding us through the paperwork.
Mr P - Telford, Shropshire
Equity Release Supermarket made the process easier and less stressful that it would have been if I'd done it on my own.
Miss N - Congleton, Cheshire
You could not be beaten on price and the £200 M&S voucher makes it even cheaper. Could not fault the service.
Mr G - Taunton, Somerset
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that... READ MORE
Mr T - Croydon, Surrey
From start to finish every person involved with our release program were faultless. It was such a pleasure to work with them... READ MORE
Mr & Mrs W - Desborough, Nothamptonshire
Clear, concise advice and a sensible broker fee of £995, against 1.95% of loan required elsewhere.
Mr F - West Malling, Kent
Would put anybody in touch with Sue Eastham, a highly professional & lovely lady who really cares about offering the best... READ MORE
Mr & Mrs R - Bollington, Cheshire
Mike Lewis is someone who goes the extra mile to ensured that everything I was concerned about was explained. Very helpful,... READ MORE
Mrs H - Walsall, West Midlands
Everything went smoothly from start to finish. Now looking forward to having my garden landscaped along with work inside... READ MORE
Mrs D - Alton, Hampshire
Excellent service from Anthony Robinson. Very patient and helped me through each stage of the process.
Mrs T - Swindon, Wiltshire
I have found the whole experience very efficient and smooth running. I am very grateful to Byron Mason, who was always... READ MORE
Mrs S - Ampthill, Bedfordshire
Jennie was very helpful & pleasant in explaining & dealing with our application & in advising on our specific needs.
Mr & Mrs M - Llandudno, North Wales
Would recommend to anyone. My adviser Will Massey made everything easy to understand and would recommend him.
Mr F - Bath, Somerset
We would not hesitate to recommend your service, it has been first class. Everything was thoroughly explained by our adviser,... READ MORE
Mr & Mrs B - Briston, Norfolk
Everything went through far more quickly than I anticipated, and with a lot less hassle than I had expected too! Everyone... READ MORE
Mr H - County Durham
Everything very efficient, especially my adviser Andrew Ross. Considering we are under lockdown, it couldn't have been better.... READ MORE
Mrs D - Torquay, Devon
Very good and knowledgeable adviser. Very easy to reach and quick to act.
Mr G - Girvan, South Ayrshire
Ellis knew my situation and was very sympathetic and understanding. I felt confident that she had my best interests at heart.... READ MORE
Mrs R - Peterborough
I thought this process would be quite complex & a little invasive, but the adviser was very clear & explained things very... READ MORE
Mr W - Stone, Staffordshire
The adviser put us at ease, explained things in an easy, understandable way & answered any questions we had, fully. He advised... READ MORE
Mr & Mrs M - Middlewich, Cheshire
I liked the fact there is a system where the customer can keep track of their application. I got the feeling the smaller... READ MORE
Mr & Mrs M - Sutton Coldfield
Allen Tomlinson was first rate. We had many problems caused by Aviva & the valuer, but Allen remained calm and supportive... READ MORE
Mr M - Richmond-Upon-Thames
Every step was fully & carefully explained. All questions were promptly & accurately answered. Our adviser Glen was knowledgeable... READ MORE
Mr D - Northmoor, Oxfordshire
Jane's service & advice was comprehensive & made us feel like we were the only customers she was assisting. Very professional,... READ MORE
Mr & Mrs G - Bury, Lancashire
We greatly valued the help & support from Phil Totty. Nothing was too much trouble. He was reassuring & efficient. He always... READ MORE
Mr C - Whitby, Yorkshire
Quick service - explanation excellent. Professional - Honest.
Mrs B - Canterbury, Kent
Equity Release Supermarket have been the best Company we have ever dealt with. Our adviser has been amazing and everything... READ MORE
Mrs E - Greater Manchester
Our adviser Ron Roberts was extremely efficient, friendly & gave us confidence in using Equity Release Supermarket. We felt... READ MORE
Mr W - Lincoln, Lincolnshire
Excellent, cannot praise them enough. My personal claim was not straight forward, but was handled with professionalism.
Mrs W - Bridgend, Mid Glamorgan
Hannah Boxshall was excellent. She took us through everything, was never pushy and was an absolute delight to deal with. An... READ MORE
Mr & Mrs B - Tadley, Hampshire
Found your help and explanations easy to understand and always happy to go over things as many times as I needed.
Mrs E - Chelmsford, Essex
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A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.

Expert advice, whenever you need it

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