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About Compare Equity Release

Compare Equity Release was the first and continues to be the most innovative equity release comparison site, allowing you to search plans from across the marketplace and find a deal that’s just for you.

About Compare Equity Release

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

Sara Whitbread provided an excellent service. She enables us to find the perfect offer & the whole process was handled swiftly,... READ MORE
Mrs A - Hereford, Herefordshire
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that... READ MORE
Mr T - Croydon, Surrey
Excellent, friendly & not pushy at all. Service from my local representative couldn't be bettered. Whole process was surprisingly... READ MORE
Mrs P - Paignton, Devon
Completely unbiased and well explained. Easy to understand.
Mr & Mrs L - Doncaster, Yorkshire
No high pressure selling. Mark was quite happy to wait a while before we made a decision. Easy to complete, fully professional... READ MORE
Mr & Mrs L - High Peak, Derbyshire
The service was dealt with professionally and efficiently despite Covid-19 conditions!
Mrs P - Hove, East Sussex
The adviser put us at ease, explained things in an easy, understandable way & answered any questions we had, fully. He advised... READ MORE
Mr & Mrs M - Middlewich, Cheshire
I must give a special thank you to Dave Bishop for both his professional advice and honest open guidance following my decision... READ MORE
Mr B - Stoke on Trent
Would recommend to anyone. My adviser Will Massey made everything easy to understand and would recommend him.
Mr F - Bath, Somerset
Gary was very persistent and helped us get the best rate where others had failed. The case had a few obstacles and the service... READ MORE
Mr and Mrs M - Kings Lynn
We found Hazel easy to talk to and she explained every detail regarding us taking out a lifetime mortgage. This was not a... READ MORE
Mr & Mrs B - Warwickshire
Hannah was excellent and very professional and knowledgeable.
Mr & Mrs L - Chislehurst, Kent
We shopped around and compared other providers. Equity Release Supermarket were by far the most 'personable' and professional.... READ MORE
Mr T - Great Sankey, Cheshire
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE
Mr & Mrs N - Leiston, Suffolk
Nothing is 100%, but boy this was close! This is a first class professional unit. They explained, outlined & covered all... READ MORE
Mr & Mrs C - Beckenham, Kent
Exteremely happy with Nigel Hall's advice. He always returns calls if unavailable. Always clear and concise.
Mr R - Stevenage, Hertfordshire
Please convey a big 'thankyou' from my wife and I to Gareth Humphreys for the friendly, yet professional manner with which... READ MORE
Mr & Mrs P - Wakefield, Yorkshire
If friends were to ask my advice, I would definately recommend Equity Release Supermarket. No pressure, no hard sell.
Mr P - Weymouth, Dorset
The advice given by Gary was excellent. It was made clear, so we fully understood the commitment we were making. Nothing... READ MORE
Mrs M - Herne Bay, Kent
‘In these uncertain times, John's support and extensive knowledge have been outstanding. My husband and I have previously... READ MORE
Mr & Mrs J - Cardiff, Wales
Couldn't be happier. Fantastic service. Brilliant advice.
Mr R - Yeovil, South Somerset
A total pleasure to deal with, thank you so much for finding us the perfect product! Nothing but complete professionalism... READ MORE
Mr & Mrs T - Pinner, London
All the people with have dealt with were professional and explained everything clearly.
Mr & Mrs S - Bedford, Bedfordshire
Our adviser - Sue Eastham was fantastic. Always available and nothing was too much trouble.
Mr & Mrs F - Bredbury, Gtr Manchester
A no hassle, professional service. Excellent communication.
Mr & Mrs G - Waterlooville, Hampshire
Everything went smoothly. Good clear explanations from Graham Evans. I would be happy to recommend Equity Release Supermarket.... READ MORE
Mr P - Billingham, County Durham
From start to finish everything was explained very well. Very friendly staff, very professional indeed and would certainly... READ MORE
Mrs B - Blackpool, Lancs
Andy is easy to talk to and explains things in a very understandable, straight forward way.
Mrs & Mrs W - Dorset
Extremely satisfied. Darren King was most helpful & always on time when visiting me. All went smoothly & quickly.
Mr F - Burntwood, Staffordshire
We are highly satisfied with the service we received. Our thanks especially goes to Mr Tim Feather for his help through the... READ MORE
Mr J - Leeds, West Yorkshire
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
Anyone thinking of using equity release from their home, I could not recommend ERSupermarket highly enough. From the initial... READ MORE
Mr & Mrs P - London
Equity Release Supermarket made no false promises or extravagant claims. They tailored their advice to my particular circumstances... READ MORE
Mrs W - Southport, Lancs
Lauren was informative, efficient, knowledgeable and friendly.
Mrs H - Barnsley, South Yorkshire
Clear, concise advice and a sensible broker fee of £995, against 1.95% of loan required elsewhere.
Mr F - West Malling, Kent
Despite the limitations imposed by Coronovirus, I was extremely pleased by the highly professional approach adopted by all.... READ MORE
Mr W - Knebworth, Hertfordshire
From initial conversation from internet enquiry to 1st meeting - NO pressure, no hassle conversations with Phil Totty. Process... READ MORE
Mr W - Bedlington, Northumberland
A clear straightforward and quick process knowing exactly what costs were involved through set fees rather than %. Our thanks... READ MORE
Ms W - Irvine, North Ayrshire
We would be very happy to use your company again. Dealing with Brian Cranswick was a pleaseure, he was so helpful all the... READ MORE
Mr & Mrs H - Boston, Lincolnshire
My experience with Equity Release Supermarket has been good. Jennie Gray was efficient, but very professional in a friendly... READ MORE
Mrs S - Northampton
Everything went smoothly from start to finish. Now looking forward to having my garden landscaped along with work inside... READ MORE
Mrs D - Alton, Hampshire
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A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.

Expert advice, whenever you need it

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