About Compare Equity Release
Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.
Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.
Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.
Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.
So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.
Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.
To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.
Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.
What our happy customers have to say
Nothing is 100%, but boy this was close!
This is a first class professional unit. They explained, outlined & covered all...
Brian was very professional and answered my questions clearly and concisely.
Very prompt in replying to emails and returning...
Alice was excellent. She explained everything we needed to know and answered every question we asked.
From initial conversation from internet enquiry to 1st meeting - NO pressure, no hassle conversations with Phil Totty.
I cannot recommend Sara highly enough – dealt with her for the last 10 years. She is not only a fantastic person to partner...
Excellent. No hard sell, great communication, very efficient and very speedy.
Service was fast and efficient.
Advice offered was fair and comprehensive and we never felt 'pressured', or that we were...
Darren King made me feel like I was in safe hands.
He explained everything clearly and professionally.
Would highly recommend...
Very helpful, efficient & all went smoothly. Rob was very professional & helpful at all stages of the process.
Our adviser was Simon Coyne.
He was very thorough and explained every aspect of the process.
The advice we were given...
Derek Wren provided an excellent professional service. He was courteous & patient at all times & maintained continuous contact....
I don't think you could make any improvements, I found the whole process excellent. I would certainly recommend Equity Release...
Michael is a credit to your company. I would have no hesitation in recommending him if someone requires equity release.
The reason I chose this company was their clear & informative website. It was the only one I could find that gave examples...
We were very pleased with the professional and friendly approach from Allen and all the people involved in getting us on...
A pleasure to deal with Mark Rumney, great guy & straightforward to deal with.
From our initial enquiry, to final completion...
Mike the adviser was very good, never putting us under pressure & making us aware of all options available to us. The whole...
Andy was always available to answer my questions throughout the process making everything very easy and straightforward.
Jennie was very helpful & pleasant in explaining & dealing with our application & in advising on our specific needs.
I found my advisor Graham Evans to be most helpful and kept me informed every step of the way.
His customer service was...
David took his time going through the different scenarios that were open to my situation.
Very professional and quick.
Everything was explained clearly.
We took some time to make our minds up and never felt under any pressure.
We were very happy with Marc's advice.
He rang us when he said he would and kept us informed of the progress all the way...
I wish to commend Stephen Savill whose work on our behalf has been exemplary.
We felt very comfortable with Stephen...
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Ron was brilliant & personable. We were given all information & alternatives & allowed to make our own unpressurised decision....
Would put anybody in touch with Sue Eastham, a highly professional & lovely lady who really cares about offering the best...
Will Massey was professional, helpful and immediately answered any queries I had.
Everyone we dealt with were friendly and we were not put under any pressure at any time. Highly recommended.
‘John’s patience and clear explanations provided us with the reassurance that we had made the right decisions’
The service we received from Brian Rees was speedy, efficient and friendly.
I would have no hesitation whatsoever in recommending...
Ellis knew my situation and was very sympathetic and understanding. I felt confident that she had my best interests at heart....
Excellent from beginning to completion. Andrew explained everything very clearly. Being able to initially do my own research...
Nigel Hall was a pleasure. Competent, efficient and very quick to respond.
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with....
All the people with have dealt with were professional and explained everything clearly.
It's nice to be able to say that Gareth Humphreys, besides being very knowledgable & most patient, became a friend.
Eileen is passionate about customer service and has always been truly client centric.
Extremely organised, tenacious, and...
I thought this process would be quite complex & a little invasive, but the adviser was very clear & explained things very...
What was a major decision for us to proceed was made much easier by the professionalism & quality advice provided by everyone...
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that...
Helen was amazing from start to finish. I was very impressed with the service Helen offered & would recommend her 100%
A reputation built upon outstanding financial advice and service
While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.
Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.
To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.
While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.
We always put our customer first
Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.
That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.
That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.
We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.
Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.
We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.
Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.