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About Compare Equity Release

Compare Equity Release was the first and continues to be the most innovative equity release comparison site, allowing you to search plans from across the marketplace and find a deal that’s just for you.

About Compare Equity Release

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

I cannot praise Simon enough. He was brilliant all the way through the process, answering our questions, keeping us upto... READ MORE
Mr P - Llansantffraid, Powys
Hannah Boxshall was very friendly & approachable & more importantly very thorough & professional. Overall we were very satisfied... READ MORE
Mr & Mrs G - Bexley, Kent
What was a major decision for us to proceed was made much easier by the professionalism & quality advice provided by everyone... READ MORE
Mr & Mrs K - Harrogate, North Yorkshire
Andrew was very friendly & professional. He provided a clear explanation of the process. His advice was succinct & considered.... READ MORE
Mr W - Dartmouth, Devon
From start to finish I couldn't fault anything. Everyone I dealt with was exceptionally professional, courteous & helpful. The... READ MORE
Mrs M - Guisborough, North Yorks
Sue appreciated that we had carried out extensive research ourselves so was able to aim our discussions at the appropriate... READ MORE
Mr & Mrs H - Morecambe, Lancashire
David was excellent with his advice & knowledge. We were kept well informed by David & Boyd Legal were 1st class.
Mr & Mrs F - Broxburn, West Lothian
Compared to Age Partnership who we spoke to first re equity release, Simon's advice turned out much better. I feel Simon... READ MORE
Mr H - Stafford, West Midlands
Gary Webster, my adviser, was there every step of the way, taking the stress from me, acting more like a friend than an adviser.... READ MORE
Mr W - Wokingham, Berkshire
The adviser I dealt with was polite and friendly, easy to contact and kept me informed as things progressed.
Mr P - Polegate, East Sussex
Andy was always available to answer my questions throughout the process making everything very easy and straightforward.
Mr M - Hampshire
You could not be beaten on price and the £200 M&S voucher makes it even cheaper. Could not fault the service.
Mr G - Taunton, Somerset
From the start of our enquiry to its fulfilment, we had great confidence in Marc, our adviser. He had obviously done a lot... READ MORE
Mr & Mrs D - Liverpool
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that... READ MORE
Mr T - Croydon, Surrey
Excellent, cannot praise them enough. My personal claim was not straight forward, but was handled with professionalism.
Mrs W - Bridgend, Mid Glamorgan
Excellent service. Derek Wren explained everything we needed to know in a friendly manner.
Mr & Mrs C - Isle of Grain, Kent
Ellis knew my situation and was very sympathetic and understanding. I felt confident that she had my best interests at heart.... READ MORE
Mrs R - Peterborough
Allen was very clear in his explanation and considerate to our needs. (My mum is 90 years old & the process can be quite... READ MORE
Mrs P - Bognor Regis, West Sussex
Stephen, thanks again for looking after dad! Your help and guidance made a complicated decision and transaction so much easier... READ MORE
Mr RJ - Essex
Mike Sargeant, who was our adviser was excellent. In times of worry or problems, he was always on hand, calm & helpful. We... READ MORE
Mrs K - Tunbridge Wells, Kent
Nigel gave me robust and informative guidance throughout. A good service and worked for me. Family were all in favour of... READ MORE
Mr M - Crook, County Durham
Brian my adviser was very clear, helpful & understanding of my position with a partner living in my house. I would recommend... READ MORE
Mrs R - Melksham, Wiltshire
Would recommend to anyone. My adviser Will Massey made everything easy to understand and would recommend him.
Mr F - Bath, Somerset
The whole process was fully explained to me & any risks explained. Once I decided to go ahead everything ran smoothly & I... READ MORE
Mr L - Wirral, Merseyside
Glen Pike is an excellent ambassador for your company. He was extremely helpful & took his time to explain everything. I... READ MORE
Mr M - Shaftsbury, Dorset
Excellent service throughout - no pressure put on us at any stage.
Mr T - Middleton, Manchester
We found Anthony Robinson to be most professional and competent. His advice was excellent, especially in choosing the correct... READ MORE
Mr R - South Shields, County Durham
Ron was always responsive and knowledgeable and gave us a lot of confidence in the process.
Mr S - Henley-on-Thames, Oxfordshire
Very clear & in-depth explanation. Answered all my queries & made excellent recommendations which exceeded my expectations.... READ MORE
Ms M - Milton Keynes, Buckinghamshire
I found my advisor Graham Evans to be most helpful and kept me informed every step of the way. His customer service was... READ MORE
Mr C - Leeds
So much better agent & service than Key Retirement and Age Partnership who I had also contacted. Adviser immediately understood... READ MORE
Mr M - Telford, Shropshire
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE
Mr & Mrs N - Leiston, Suffolk
Michael is a credit to your company. I would have no hesitation in recommending him if someone requires equity release.
Mr & Mrs M - Middlesbrough, North Yorkshire
The service was dealt with professionally and efficiently despite Covid-19 conditions!
Mrs P - Hove, East Sussex
Phil Totty was very professional & is very knowledgeable in all areas of equity release. He kept us upto date regularly.
Mrs B - Durham,
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
Equity Release Supermarket have been the best Company we have ever dealt with. Our adviser has been amazing and everything... READ MORE
Mrs E - Greater Manchester
It's nice to be able to say that Gareth Humphreys, besides being very knowledgable & most patient, became a friend.
Mr W - Potters Bar, Hertfordshire
Alice Gardner was knowledgeable, utterly professional and patient. I was not rushed at any time. We went at my pace and she... READ MORE
Mrs M - Lowestoft, Suffolk
From start to finish every person involved with our release program were faultless. It was such a pleasure to work with them... READ MORE
Mr & Mrs W - Desborough, Nothamptonshire
Helen was amazing from start to finish. I was very impressed with the service Helen offered & would recommend her 100%
Mrs C - Saffron Walden, Essex
All the people with have dealt with were professional and explained everything clearly.
Mr & Mrs S - Bedford, Bedfordshire
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A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.

Expert advice, whenever you need it

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