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0800 028 3142

Simon Maher

Independent equity release adviser DipPFS CeMAP
Simon Maher


I’ve been an equity release specialist since 2005, assisting many clients in realising their dreams. Initially I worked for Aviva, who were then at the forefront of the market. In 2017, I decided to become independent, which means I’m now able to advise on every lender across the whole of the market.

My North Star

I passionately believe equity release can play a major part in planning for retirement. I always like to establish short and longer term goals in order to source the best plan available. With greater choice, low interest rates and competition between lenders - there’s never been a better time to release equity.


I have gained an abundance of qualifications as a financial consultant and equity release specialist over the years, but what I am most proud of is the consistently great feedback received from clients and knowing how releasing equity has helped them. Please take a look for yourself at my reviews.


After helping clients and travelling around the UK, I relish the quality time spent at home in Southport with my wife, two daughters and Harley the cockapoo. My interests include travel, playing football, cricket as well as the odd round of golf when I get a chance.  

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What our customers said about Simon

Excellent. No hard sell, great communication, very efficient and very speedy.
Mr R - Mold, Flintshire
Equity Release Supermarket made no false promises or extravagant claims. They tailored their advice to my particular circumstances... READ MORE
Mrs W - Southport, Lancs
I cannot praise Simon enough. He was brilliant all the way through the process, answering our questions, keeping us upto... READ MORE
Mr P - Llansantffraid, Powys
Simon was brilliant throughout the whole process. He was always very professional & extremely pleasant to deal with from... READ MORE
Mr & Mrs C - Shrewsbury, Shropshire