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Jennie Grossmith

Independent equity release adviser Certs CII (MP & ER)
Jennie Grossmith


I started advising on equity release in 2000 after joining Norwich Union – now Aviva. In 2005 I left Aviva to become an Independent equity release adviser, as I felt I could serve the needs of my clients better with advice on products from across the whole of the market.

My North Star

Having been connected with the company from its launch in 2008, I’m proud to be a part of this award-winning equity release team. I’m passionate about providing my customers with open and transparent advice - tailored to their needs. My skill set allows me to advise both face-to-face and/or over the phone.


I have helped many people over the last 20 years in release equity from their homes - including my own parents. I feel privileged to have assisted people to remain in their homes by repaying their mortgage, or just to help realise their dreams by providing financial freedom in retirement.


I live on the beautiful Wirral Peninsula, engaged to a wonderful man and between us we have two teenagers and an older daughter who is a primary school teacher.  We cannot forget our four- legged friend Jimmy the border collie. We love going for long walks on the local beach.

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What our customers said about Jennie

The whole process was fully explained to me & any risks explained. Once I decided to go ahead everything ran smoothly & I... READ MORE
Mr L - Wirral, Merseyside
My experience with Equity Release Supermarket has been good. Jennie Gray was efficient, but very professional in a friendly... READ MORE
Mrs S - Northampton
Jenny was very explicit and patient. We think the advice covers our situation and requirements. We would certainly recommend... READ MORE
Mr H - Woking, Surrey
Was clearly explained and the whole process was fast and efficient. Excellent communication throughout.
Mrs J - Leatherhead, Surrey
I would be happy to recommend 'Equity Release Supermarket' to anyone; and would I would especially like to thanks Jennie... READ MORE
Mr & Mrs R - Peterlee, County Durham
Jennie was very helpful & pleasant in explaining & dealing with our application & in advising on our specific needs.
Mr & Mrs M - Llandudno, North Wales