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Keep up to date with the latest equity release news including updates on new products, rate changes and any special offers we can pass on from time to time.

What we do

Equity Release Supermarket is an award winning independent advisory firm at the forefront of the rapidly expanding equity release market. The company is owned by its founder Mark Gregory, a financial services professional with over 20 years’ experience in equity release and we now have a national network of over 40 advisers – which we are looking to expand.

Established in 2008 and directly authorised since 2012, Equity Release Supermarket has gained an enviable reputation through combining high quality impartial financial advice, streamlined administration processes and digital technology to offer its customers an award-winning service.

The equity release market has experienced rapid growth over the last few years, which is set to continue. While Equity Release Supermarket has benefitted from this, we have also delivered a number of strategic programmes which has seen our development outpace the market, having experienced growth of almost 50% in each of the last two years.

We are determined to continue this growth trajectory through constantly innovating and our strategic roadmap includes -

  • A ‘first to market’ technology solution which will ease the plan selection process for clients and improve conversion rates.
  • Repositioning our digital platforms to create seamless, intuitive customer experiences.
  • A customer app – so that they are always up to speed with the progress of their application.
  • Placing data at the centre of our business.

We have also strengthened our leadership team and appointed a number of top-class agency partners to support us in realising our ambitions.

How we do it

Central to our growth is our lead generation programme and our customer enquiries are either generated from our own websites, via our introducer partnerships or from favourable recommendations from our existing customers.

We don’t buy in leads from third parties. As such we are a self-sufficient business where customers approach us and so the leads we provide to our advisers are of a higher quality, thus enhancing the conversion rate of lead to sale.

We have also invested in centralised administration and compliance, embracing technology to deliver a prompt and reliable service to clients. This includes the only case tracking facility in the equity release broker space, where clients can login online to access application updates and documentation. This streamline process has gained the company an enviable 99% customer satisfaction feefo review record from our customers.

We also enjoy an excellent compliance record, which has been verified following audits from Legal & General, KPMG, LV= and Canada Life. In addition, we have invested in external compliance support to ensure that we remain aware of our regulatory obligations & assesses our compliance function on an ongoing basis along with GDPR compliance.

Moreover, we have controlled fixed costs to ensure that we remain profitable in the event of fluctuating markets and are able to expand without significant investment. Sales and financial performance are reviewed monthly and we now have our strategic team in place to formally review progress and drive future growth across key areas such as compliance, administration, sales/marketing and IT.

Who you'll work with

Mark Rumney Working for Equity Release Supermarket will be an extremely rewarding role from both professional and financial perspectives.

Embracing the latest technologies, we aim to ensure the adviser has all the tools available to maximise their earning capacity. One of these includes working remotely, which advisers find helps to manage their work/life balance, and therefore encourages better sales production & job satisfaction.

This is one of the reasons why Equity Release Supermarket has such an enviable staff retention record and great morale from the office staff, to advisers, through to senior management. In addition, we have the respect of and an excellent working relationship with all lenders.

We have now built our team of dedicated admin/case handlers at our Head Office in Cheshire, who ensure that advisers are supported, and cases processed as quickly as possible to completion. This helps provide both satisfaction for the consumer, who receive their funds promptly, and the adviser in terms of faster remuneration.

We have an excellent back office CRM system which is provided to assist you manage your cases & leads & enables you to run your own ‘business within a business’. Our focus is to provide an efficient platform that enables you to concentrate on what you do best…writing business.

Equity Release Supermarket are selective over recruitment and we ensure anyone joining the company is provided with a minimum lead volume, guaranteeing success by ‘hitting the ground running.’ We purposely manage our lead volumes and our focus is quality first, which ensures that our advisers are working efficiently and have a greater earnings capacity than our rivals. Our moto ‘less is more’ is our proven forte.

The recruitment process is complemented by our in-house Training Academy and dedicated Compliance function to ensure that you receive all the advice, support & training you need to build your own successful business.

Currently, we have a team of over 40 selectively chosen advisers who are spread around the UK and work efficiently and effectively with the tools & services we provide. Due to lead volumes we are now generating, we need more quality advisers to service these enquiries.

We have a great equity release proposition, a successful team of equity release advisers who have joined the company and are recognised as some of the best in the industry, which is just one the reasons for our continued success.

What you'll get

  • Great work/life balance whilst providing a fantastic client experience
  • The opportunity to become a top earning adviser within our industry
  • The trust to manage your own diary to fit your workload
  • Quarterly meetings and social events to ensure great team morale
  • The latest technologies to provide efficiencies and dedicated support
  • The support of your fellow advisers through sharing ideas & best practice


What our happy customers have to say about our advisers

I liked the fact there is a system where the customer can keep track of their application. I got the feeling the smaller... READ MORE
Mr & Mrs M - Sutton Coldfield
Andrew was an excellent adviser, extremely patient and willing to visit on more than one occasion.
Mrs B - Plymouth, Devon
Anyone thinking of using equity release from their home, I could not recommend ERSupermarket highly enough. From the initial... READ MORE
Mr & Mrs P - London
From first meeting to cash in the bank took just 28 days. Much faster than I could have expected.
Mr H - Richmond, Surrey
The whole process went like clockwork, from initial meeting to completion took 3 weeks. The procedure was explained fully... READ MORE
Mr & Mrs S - Chessington, Gt London
The adviser put us at ease, explained things in an easy, understandable way & answered any questions we had, fully. He advised... READ MORE
Mr & Mrs M - Middlewich, Cheshire
The support and advice you have given me has been irreplaceable, I shall miss Gary hugely. No doubt we shall be in contact,... READ MORE
Mrs B - Birchington, Kent
I thought this process would be quite complex & a little invasive, but the adviser was very clear & explained things very... READ MORE
Mr W - Stone, Staffordshire
We were very pleased with the service and how quick and how efficient everyone was.
Mr & Mrs K - Sidcup, Bexley
Every step was fully & carefully explained. All questions were promptly & accurately answered. Our adviser Glen was knowledgeable... READ MORE
Mr D - Northmoor, Oxfordshire
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that... READ MORE
Mr T - Croydon, Surrey
I researched equity release options over several months & spoke to several advisers before choosing Mark Rumney. His explanations... READ MORE
Mr & Mrs K - Sandy
Phil Totty was very professional & is very knowledgeable in all areas of equity release. He kept us upto date regularly.
Mrs B - Durham,
Sue was very clear and explanatory, considerate and understanding, friendly and reassuring.
Mr H - Bolton, Lancashire
Quick response to initial enquiry & meeting with adviser was arranged without delay. He was polite, friendly & very professional,... READ MORE
Mrs H - Ilkestone, Derbyshire
Michael is a credit to your company. I would have no hesitation in recommending him if someone requires equity release.
Mr & Mrs M - Middlesbrough, North Yorkshire
Our adviser Allen Tomlinson was excellent. He was prompt, helpful and efficient. We would strongly recommend him to family... READ MORE
Mrs T - Ringwood, Hampshire
To Stephen A huge thank you for all your help over the past few months. Not knowing that much about equity release you made... READ MORE
J&S Hill - Norwich
Very impressed with the service from James Jarrold. Very helpful and gave clear advice and explanations, in what was quite... READ MORE
Mrs W - Telford, Shropshire
Ron was always responsive and knowledgeable and gave us a lot of confidence in the process.
Mr S - Henley-on-Thames, Oxfordshire
It was very convenient in that the Advisor visited our house at a time that suited us. He spent time answering all our questions... READ MORE
Mr D - Barnet, London
Jennie was very helpful & pleasant in explaining & dealing with our application & in advising on our specific needs.
Mr & Mrs M - Llandudno, North Wales
I am so pleased I chose Equity Release Supermarket, as the decision turned out to be the right one. Professional from the... READ MORE
Mr H - Hamilton, Scotland
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
Helen was amazing from start to finish. I was very impressed with the service Helen offered & would recommend her 100%
Mrs C - Saffron Walden, Essex
I found my advisor Graham Evans to be most helpful and kept me informed every step of the way. His customer service was... READ MORE
Mr C - Leeds
The website was easy to use. Adviser was knowledgeable and efficient.
Mrs Y - Dawlish, Devon
Great website, adviser, advice, office team, dashboard, keeping to the timeline, home visit & always available. We now have... READ MORE
Mr & Mrs F - Potters Bar, Hertfordshire
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE
Mr & Mrs N - Leiston, Suffolk
Found your help and explanations easy to understand and always happy to go over things as many times as I needed.
Mrs E - Chelmsford, Essex
I found Alice very helpful and easy to talk to. She was able to answer all my questions and gave me useful information on... READ MORE
Mr P - Bury St Edmunds, Suffolk
Mike Lewis provided an excellent unpressured presentation and I would be comfortable recommending him to any friends who... READ MORE
Mr P - Cirencester, Gloucestershire
Professional, with excellent customer service. The question and answer process was easy and simple to understand. Not pushy... READ MORE
Mr H - Exeter
The service was dealt with professionally and efficiently despite Covid-19 conditions!
Mrs P - Hove, East Sussex
Very efficient polite and quick. Kept me informed every step of the way.
Ms R - Bicester, Oxfordshire
Will Massey was professional, helpful and immediately answered any queries I had.
Mrs I - Northampton
We found Anthony Robinson to be most professional and competent. His advice was excellent, especially in choosing the correct... READ MORE
Mr R - South Shields, County Durham
Equity Release Supermarket made no false promises or extravagant claims. They tailored their advice to my particular circumstances... READ MORE
Mrs W - Southport, Lancs
From start to finish everything was explained very well. Very friendly staff, very professional indeed and would certainly... READ MORE
Mrs B - Blackpool, Lancs
Brian was very professional and answered my questions clearly and concisely. Very prompt in replying to emails and returning... READ MORE
Mr & Mrs J - Great Yarmouth, Norfolk
Mike Sargeant was so helpful. He was patient and understanding and explained everything in such a way that we had very few... READ MORE
Mr H - Colchester, Essex


What we’re looking for

Due to continued growth, Equity Release Supermarket are now looking to expand our existing complement of equity release advisers with new positions around the UK. Roles particularly in the South East, South West, London and Home Counties plus Scotland will be given priority.

Applications would be considered for experienced equity release advisers, but also consideration given to advisers currently not specialising in equity release, but who have an excellent track record in financial services.

Enquiries are welcome on both self-employed and employed basis, covering both field based & tele-adviser positions to the right candidates.

Employed roles would be in conjunction with our expanding tele-advice operation and also where appropriate, to field-based advisers. Employed advisers receive a generous basic salary, plus a simple monthly and annual bonus structure.

Self-employed roles should attract anyone looking for uncapped earnings potential in a rapidly expanding marketplace where Equity Release Supermarket is perfectly aligned to grow its market share.

We have no additional targets for auxiliary products, we focus purely on later life lending products.

Excellent lead generation is provided via our innovative websites, Equity Release Partners proposition, direct consumer enquiries and more innovative lead generation methods. However, an element of self-generated business is to be expected to supplement leads provided by the company.

Full administration and IT support will be provided, and our centralised administration team based in Cheshire manage your cases through to completion, allowing advisers to do what they do best – advise.

Our bespoke CRM system is provided which helps you to manage your own leads in accordance with TCF guidelines and you have the full support of a dedicated Compliance Manager. Effectively, you can run your own business within an already established business, providing full marketing support and back up one of the industries respected brands.

Approached with the right attitude and self-motivation, the position is highly rewarding with realistic targets and uncapped earnings.

We look forward to hearing from ambitious, conscientious, professional, consumer friendly advisers looking to share in an expanding yet rewarding equity release marketplace.

The ideal candidate will have gained Certificate in Financial Planning plus CeMAP, and either having, or a view to immediately obtaining the relevant Equity Release Qualification.

Under exceptional circumstances candidates can be placed under our Trainee Academy Programme, where we will train an adviser from the ground up, taking them through their examinations in conjunction with an on-site bespoke training programme.

We are therefore looking for applications from successful financial services personnel with a proven track record, who can demonstrate a passion for equity release, drive for sales and willingness to learn from some of the industry's top equity release specialists.

For further information, please attach your CV and any information relevant to your application to Mark Gregory by using the contact form below.