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Keep up to date with the latest equity release news including updates on new products, rate changes and any special offers we can pass on from time to time.

What we do

Equity Release Supermarket is an award winning independent advisory firm at the forefront of the rapidly expanding equity release market. The company is owned by its founder Mark Gregory, a financial services professional with over 20 years’ experience in equity release and we now have a national network of over 40 advisers – which we are looking to expand.

Established in 2008 and directly authorised since 2012, Equity Release Supermarket has gained an enviable reputation through combining high quality impartial financial advice, streamlined administration processes and digital technology to offer its customers an award-winning service.

The equity release market has experienced rapid growth over the last few years, which is set to continue. While Equity Release Supermarket has benefitted from this, we have also delivered a number of strategic programmes which has seen our development outpace the market, having experienced growth of almost 50% in each of the last two years.

We are determined to continue this growth trajectory through constantly innovating and our strategic roadmap includes -

  • A ‘first to market’ technology solution which will ease the plan selection process for clients and improve conversion rates.
  • Repositioning our digital platforms to create seamless, intuitive customer experiences.
  • A customer app – so that they are always up to speed with the progress of their application.
  • Placing data at the centre of our business.

We have also strengthened our leadership team and appointed a number of top-class agency partners to support us in realising our ambitions.

How we do it

Central to our growth is our lead generation programme and our customer enquiries are either generated from our own websites, via our introducer partnerships or from favourable recommendations from our existing customers.

We don’t buy in leads from third parties. As such we are a self-sufficient business where customers approach us and so the leads we provide to our advisers are of a higher quality, thus enhancing the conversion rate of lead to sale.

We have also invested in centralised administration and compliance, embracing technology to deliver a prompt and reliable service to clients. This includes the only case tracking facility in the equity release broker space, where clients can login online to access application updates and documentation. This streamline process has gained the company an enviable 99% customer satisfaction feefo review record from our customers.

We also enjoy an excellent compliance record, which has been verified following audits from Legal & General, KPMG, LV= and Canada Life. In addition, we have invested in external compliance support to ensure that we remain aware of our regulatory obligations & assesses our compliance function on an ongoing basis along with GDPR compliance.

Moreover, we have controlled fixed costs to ensure that we remain profitable in the event of fluctuating markets and are able to expand without significant investment. Sales and financial performance are reviewed monthly and we now have our strategic team in place to formally review progress and drive future growth across key areas such as compliance, administration, sales/marketing and IT.

Who you'll work with

Mark Rumney Working for Equity Release Supermarket will be an extremely rewarding role from both professional and financial perspectives.

Embracing the latest technologies, we aim to ensure the adviser has all the tools available to maximise their earning capacity. One of these includes working remotely, which advisers find helps to manage their work/life balance, and therefore encourages better sales production & job satisfaction.

This is one of the reasons why Equity Release Supermarket has such an enviable staff retention record and great morale from the office staff, to advisers, through to senior management. In addition, we have the respect of and an excellent working relationship with all lenders.

We have now built our team of dedicated admin/case handlers at our Head Office in Cheshire, who ensure that advisers are supported, and cases processed as quickly as possible to completion. This helps provide both satisfaction for the consumer, who receive their funds promptly, and the adviser in terms of faster remuneration.

We have an excellent back office CRM system which is provided to assist you manage your cases & leads & enables you to run your own ‘business within a business’. Our focus is to provide an efficient platform that enables you to concentrate on what you do best…writing business.

Equity Release Supermarket are selective over recruitment and we ensure anyone joining the company is provided with a minimum lead volume, guaranteeing success by ‘hitting the ground running.’ We purposely manage our lead volumes and our focus is quality first, which ensures that our advisers are working efficiently and have a greater earnings capacity than our rivals. Our moto ‘less is more’ is our proven forte.

The recruitment process is complemented by our in-house Training Academy and dedicated Compliance function to ensure that you receive all the advice, support & training you need to build your own successful business.

Currently, we have a team of over 40 selectively chosen advisers who are spread around the UK and work efficiently and effectively with the tools & services we provide. Due to lead volumes we are now generating, we need more quality advisers to service these enquiries.

We have a great equity release proposition, a successful team of equity release advisers who have joined the company and are recognised as some of the best in the industry, which is just one the reasons for our continued success.

What you'll get

  • Great work/life balance whilst providing a fantastic client experience
  • The opportunity to become a top earning adviser within our industry
  • The trust to manage your own diary to fit your workload
  • Quarterly meetings and social events to ensure great team morale
  • The latest technologies to provide efficiencies and dedicated support
  • The support of your fellow advisers through sharing ideas & best practice


What our happy customers have to say about our advisers

The advice given by Gary was excellent. It was made clear, so we fully understood the commitment we were making. Nothing... READ MORE
Mrs M - Herne Bay, Kent
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
A clear straightforward and quick process knowing exactly what costs were involved through set fees rather than %. Our thanks... READ MORE
Ms W - Irvine, North Ayrshire
Eileen is passionate about customer service and has always been truly client centric. Extremely organised, tenacious, and... READ MORE
Mr H - West Midlands
Once again, may I thank you for all your help in sorting out the Equity Release - it was a very professional service that... READ MORE
Mr T - Croydon, Surrey
Quick response to initial enquiry & meeting with adviser was arranged without delay. He was polite, friendly & very professional,... READ MORE
Mrs H - Ilkestone, Derbyshire
From first finding Equity Release Supermarket on Google & Mr Filewood contacting us we have been exteremely happy with the... READ MORE
Mr & Mrs J - Scarborough, North Yorkshire
The service was dealt with professionally and efficiently despite Covid-19 conditions!
Mrs P - Hove, East Sussex
Gary was very persistent and helped us get the best rate where others had failed. The case had a few obstacles and the service... READ MORE
Mr and Mrs M - Kings Lynn
I would highly recommend. Lokesh worked hard to get us our mortgage and to find the right one for us. Our situation hasn’t... READ MORE
Mr & Mrs W - Coventry, West Midlands
Andrew was very friendly & professional. He provided a clear explanation of the process. His advice was succinct & considered.... READ MORE
Mr W - Dartmouth, Devon
Your adviser, Hannah Boxshall, was the only one who actually visited me to discuss equity release details. She gave me outstanding... READ MORE
Mr L - High Halstow, Kent
It was very convenient in that the Advisor visited our house at a time that suited us. He spent time answering all our questions... READ MORE
Mr D - Barnet, London
We would not hesitate to recommend your service, it has been first class. Everything was thoroughly explained by our adviser,... READ MORE
Mr & Mrs B - Briston, Norfolk
Adviser made the whole process easy to understand and gave good advice.
Mr D - Stockton-On-Tees, County Durham
Mark was very upfront with our questions and answered honestly and in a friendly manner.
Mr & Mrs G - Ashford, Kent
I thought Helen Barnes did a very good job and made everything very clear to understand.
Mrs B - Westgate on Sea, Kent
Simon made me feel very comfortable & that I could trust his advice. Not pushy like sales people from competitors. The... READ MORE
Mr K - Reading Berkshire
I found my advisor Graham Evans to be most helpful and kept me informed every step of the way. His customer service was... READ MORE
Mr C - Leeds
Equity Release Supermarket did a great job for us, no problems, it all went smoothly to completion.
Mr & Mrs L - Poole, Dorset
Sara Whitbread provided an excellent service. She enables us to find the perfect offer & the whole process was handled swiftly,... READ MORE
Mrs A - Hereford, Herefordshire
The service provided & information available was excellent which allied to a very informed & personable advisor made the... READ MORE
Mr S - Moreton In Marsh
Everything went smoothly from start to finish. Now looking forward to having my garden landscaped along with work inside... READ MORE
Mrs D - Alton, Hampshire
From start to finish I couldn't fault anything. Everyone I dealt with was exceptionally professional, courteous & helpful. The... READ MORE
Mrs M - Guisborough, North Yorks
Paul took all the stress away & was very helpful & patient waiting for Lynn to reach 55. Lots of communication. Thanks Paul... READ MORE
Mr & Mrs K - Lincoln, East Midlands
Would put anybody in touch with Sue Eastham, a highly professional & lovely lady who really cares about offering the best... READ MORE
Mr & Mrs R - Bollington, Cheshire
Allen impressed from the start & proved to be most responsive & helpful when we hot some difficult challenges. Highly professional... READ MORE
Ms O - Salisbury, Wiltshire
We found Anthony Robinson to be most professional and competent. His advice was excellent, especially in choosing the correct... READ MORE
Mr R - South Shields, County Durham
You could not be beaten on price and the £200 M&S voucher makes it even cheaper. Could not fault the service.
Mr G - Taunton, Somerset
Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE
Mr & Mrs N - Leiston, Suffolk
Andy was always available to answer my questions throughout the process making everything very easy and straightforward.
Mr M - Hampshire
Glen Pike was very thorough in explaining the pros & cons of equity release. He took great pains to ensure that he understood... READ MORE
Mr H - Southampton, Hampshire
Very happy with the level of advice provided by Byron Mason, neither too much, nor too little.
Mr & Mrs K - Milton Keynes, Buckinghamshire
Jennie was very helpful & pleasant in explaining & dealing with our application & in advising on our specific needs.
Mr & Mrs M - Llandudno, North Wales
I found Alice very helpful and easy to talk to. She was able to answer all my questions and gave me useful information on... READ MORE
Mr P - Bury St Edmunds, Suffolk
Very efficient polite and quick. Kept me informed every step of the way.
Ms R - Bicester, Oxfordshire
‘In these uncertain times, John's support and extensive knowledge have been outstanding. My husband and I have previously... READ MORE
Mr & Mrs J - Cardiff, Wales
Exteremely happy with Nigel Hall's advice. He always returns calls if unavailable. Always clear and concise.
Mr R - Stevenage, Hertfordshire
Stephen, thanks again for looking after dad! Your help and guidance made a complicated decision and transaction so much easier... READ MORE
Mr RJ - Essex
A smooth episode all-round, which could have been so much more fraught, being a quite complex operation.
Mr & Mrs G - Lowestoft, Suffolk
Ron was brilliant & personable. We were given all information & alternatives & allowed to make our own unpressurised decision.... READ MORE
Mr G - Wigston, Leicestershire
Excellent communication, fast reply and very polite which makes a nice change. Ellis was extremely knowledgeable about the... READ MORE
Mr F - Carlisle
I cannot praise Simon enough. He was brilliant all the way through the process, answering our questions, keeping us upto... READ MORE
Mr P - Llansantffraid, Powys
Lauren was very professional, but was also friendly and interested in my situation giving me confidence in the recommendation.... READ MORE
Mr B - East Riding of Yorkshire
Mike took time to go through the process and how everything works. Very efficient, speedy and reliable.
Mr B - Worcester, West Midlands
Brian provided great clarity and customer relationship. If the situation arises I will certainly recommend Equity Release... READ MORE
Mr & Mrs H - Bristol
Would recommend to anyone. My adviser Will Massey made everything easy to understand and would recommend him.
Mr F - Bath, Somerset


What we’re looking for

Due to continued growth, Equity Release Supermarket are now looking to expand our existing complement of equity release advisers with new positions around the UK. Roles particularly in the South East, South West, London and Home Counties plus Scotland will be given priority.

Applications would be considered for experienced equity release advisers, but also consideration given to advisers currently not specialising in equity release, but who have an excellent track record in financial services.

Enquiries are welcome on both self-employed and employed basis, covering both field based & tele-adviser positions to the right candidates.

Employed roles would be in conjunction with our expanding tele-advice operation and also where appropriate, to field-based advisers. Employed advisers receive a generous basic salary, plus a simple monthly and annual bonus structure.

Self-employed roles should attract anyone looking for uncapped earnings potential in a rapidly expanding marketplace where Equity Release Supermarket is perfectly aligned to grow its market share.

We have no additional targets for auxiliary products, we focus purely on later life lending products.

Excellent lead generation is provided via our innovative websites, Equity Release Partners proposition, direct consumer enquiries and more innovative lead generation methods. However, an element of self-generated business is to be expected to supplement leads provided by the company.

Full administration and IT support will be provided, and our centralised administration team based in Cheshire manage your cases through to completion, allowing advisers to do what they do best – advise.

Our bespoke CRM system is provided which helps you to manage your own leads in accordance with TCF guidelines and you have the full support of a dedicated Compliance Manager. Effectively, you can run your own business within an already established business, providing full marketing support and back up one of the industries respected brands.

Approached with the right attitude and self-motivation, the position is highly rewarding with realistic targets and uncapped earnings.

We look forward to hearing from ambitious, conscientious, professional, consumer friendly advisers looking to share in an expanding yet rewarding equity release marketplace.

The ideal candidate will have gained Certificate in Financial Planning plus CeMAP, and either having, or a view to immediately obtaining the relevant Equity Release Qualification.

Under exceptional circumstances candidates can be placed under our Trainee Academy Programme, where we will train an adviser from the ground up, taking them through their examinations in conjunction with an on-site bespoke training programme.

We are therefore looking for applications from successful financial services personnel with a proven track record, who can demonstrate a passion for equity release, drive for sales and willingness to learn from some of the industry's top equity release specialists.

For further information, please attach your CV and any information relevant to your application to Mark Gregory by using the contact form below.