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What we do

Equity Release Supermarket is an award winning independent advisory firm at the forefront of the rapidly expanding equity release market. The company is owned by its founder Mark Gregory, a financial services professional with over 20 years’ experience in equity release and we now have a national network of over 40 advisers – which we are looking to expand.

Established in 2008 and directly authorised since 2012, Equity Release Supermarket has gained an enviable reputation through combining high quality impartial financial advice, streamlined administration processes and digital technology to offer its customers an award-winning service.

The equity release market has experienced rapid growth over the last few years, which is set to continue. While Equity Release Supermarket has benefitted from this, we have also delivered a number of strategic programmes which has seen our development outpace the market, having experienced growth of almost 50% in each of the last two years.

We are determined to continue this growth trajectory through constantly innovating and our strategic roadmap includes -

  • A ‘first to market’ technology solution which will ease the plan selection process for clients and improve conversion rates.
  • Repositioning our digital platforms to create seamless, intuitive customer experiences.
  • A customer app – so that they are always up to speed with the progress of their application.
  • Placing data at the centre of our business.

We have also strengthened our leadership team and appointed a number of top-class agency partners to support us in realising our ambitions.

How we do it

Central to our growth is our lead generation programme and our customer enquiries are either generated from our own websites, via our introducer partnerships or from favourable recommendations from our existing customers.

We don’t buy in leads from third parties. As such we are a self-sufficient business where customers approach us and so the leads we provide to our advisers are of a higher quality, thus enhancing the conversion rate of lead to sale.

We have also invested in centralised administration and compliance, embracing technology to deliver a prompt and reliable service to clients. This includes the only case tracking facility in the equity release broker space, where clients can login online to access application updates and documentation. This streamline process has gained the company an enviable 99% customer satisfaction feefo review record from our customers.

We also enjoy an excellent compliance record, which has been verified following audits from Legal & General, KPMG, LV= and Canada Life. In addition, we have invested in external compliance support to ensure that we remain aware of our regulatory obligations & assesses our compliance function on an ongoing basis along with GDPR compliance.

Moreover, we have controlled fixed costs to ensure that we remain profitable in the event of fluctuating markets and are able to expand without significant investment. Sales and financial performance are reviewed monthly and we now have our strategic team in place to formally review progress and drive future growth across key areas such as compliance, administration, sales/marketing and IT.

Who you'll work with

Mark Rumney Working for Equity Release Supermarket will be an extremely rewarding role from both professional and financial perspectives.

Embracing the latest technologies, we aim to ensure the adviser has all the tools available to maximise their earning capacity. One of these includes working remotely, which advisers find helps to manage their work/life balance, and therefore encourages better sales production & job satisfaction.

This is one of the reasons why Equity Release Supermarket has such an enviable staff retention record and great morale from the office staff, to advisers, through to senior management. In addition, we have the respect of and an excellent working relationship with all lenders.

We have now built our team of dedicated admin/case handlers at our Head Office in Cheshire, who ensure that advisers are supported, and cases processed as quickly as possible to completion. This helps provide both satisfaction for the consumer, who receive their funds promptly, and the adviser in terms of faster remuneration.

We have an excellent back office CRM system which is provided to assist you manage your cases & leads & enables you to run your own ‘business within a business’. Our focus is to provide an efficient platform that enables you to concentrate on what you do best…writing business.

Equity Release Supermarket are selective over recruitment and we ensure anyone joining the company is provided with a minimum lead volume, guaranteeing success by ‘hitting the ground running.’ We purposely manage our lead volumes and our focus is quality first, which ensures that our advisers are working efficiently and have a greater earnings capacity than our rivals. Our moto ‘less is more’ is our proven forte.

The recruitment process is complemented by our in-house Training Academy and dedicated Compliance function to ensure that you receive all the advice, support & training you need to build your own successful business.

Currently, we have a team of over 40 selectively chosen advisers who are spread around the UK and work efficiently and effectively with the tools & services we provide. Due to lead volumes we are now generating, we need more quality advisers to service these enquiries.

We have a great equity release proposition, a successful team of equity release advisers who have joined the company and are recognised as some of the best in the industry, which is just one the reasons for our continued success.

What you'll get

  • Great work/life balance whilst providing a fantastic client experience
  • The opportunity to become a top earning adviser within our industry
  • The trust to manage your own diary to fit your workload
  • Quarterly meetings and social events to ensure great team morale
  • The latest technologies to provide efficiencies and dedicated support
  • The support of your fellow advisers through sharing ideas & best practice


What our happy customers have to say about our equity release advisers

It was a pleasure to deal with someone who tells you what will happen, and it actually happened and was so quick and straightforward.... READ MORE
Mrs C - Colchester
Gareth was truly informative from start to finish.
Mrs D - Waltham Cross, Hertfordshire
Your website is the best I could find on the web. With an abundance of useful information, most of which was absent on other... READ MORE
Mr N - Cranbrook, Kent
Deciding who to trust with such an important financial decision is daunting. Rebecca looked after us from our first enquiry... READ MORE
Mr & Mrs M - Leeds
I found Mark Rumney to be clear, concise and courteous. Highly satisfied with all aspects of the services.
Mr & Mrs J - Powys, Wales
Sue was very clear and explanatory, considerate and understanding, friendly and reassuring.
Mr H - Bolton, Lancashire
Hayley was always very professional; she became our link and friend on this journey, and we cannot thank her enough.
Mr & Mrs D - London
Superb advice right from the start. Our wishes & concerns were taken fully into account when selecting the best product.... READ MORE
Mr & Mrs P - Fareham, Hampshire
A huge thank you to Paul and Collete for their hard work, patience, and regular contact during the process of obtaining equity... READ MORE
Mr & Mrs S - Hull
A well-oiled service! Very professional and good service. My adviser was always there when I needed information and help. ... READ MORE
Mr H - Milford Haven, Pembrokeshire
Despite the limitations imposed by Coronovirus, I was extremely pleased by the highly professional approach adopted by all.... READ MORE
Mr W - Knebworth, Hertfordshire
I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.
Mrs F - Camberley, Surrey
Very clear & concise information provided which allowed me to make a fully informed choice of loan, which met with my current... READ MORE
Ms J - Southampton, Hampshire
Sara Whitbread provided an excellent service. She enables us to find the perfect offer & the whole process was handled swiftly,... READ MORE
Mrs A - Hereford, Herefordshire
Daniel, thank you so much for making this whole journey a pleasure. You were so understanding and thoughtful throughout and... READ MORE
Mr & Mrs N - Rhyl, North Wales
David was excellent with his advice & knowledge. We were kept well informed by David & Boyd Legal were 1st class.
Mr & Mrs F - Broxburn, West Lothian
We found the whole process easy to deal with. There was no pressure on us to take out the lifetime mortgage. We were kept... READ MORE
Mr & Mrs R - Regents Park, Hampshire
Really good to talk with people who are understanding and not pressurising.
Mr & Mrs R - Coventry, West Midlands
Stuart was very clear about how equity release might benefit me, but at the same time he explained there were other ways... READ MORE
Mrs B - Edinburgh
Andrew was very friendly & professional. He provided a clear explanation of the process. His advice was succinct & considered.... READ MORE
Mr W - Dartmouth, Devon
We actually spoke to five companies re equity release. Equity Release Supermarket was head & shoulders above the rest. The... READ MORE
Mr & Mrs E - London
Equity release gets bad press, but the flexible loan is perfect for me. I feel very secure & very pleased it is still my... READ MORE
Mrs S - Kidderminster, Worcestershire
Anna was superb in helping us through the minefield of equity release. I would seriously recommend her to anyone who wants... READ MORE
Mr N - Suffolk
All options very well explained, and Adam was very patient.
Mr & Mrs B - Hailsham, East Sussex
From first to last we were very impressed by your service & pleasantly surprised by how quick completion was, considering... READ MORE
Mr S - Hastings, East Sussex
‘John’s patience and clear explanations provided us with the reassurance that we had made the right decisions’
Mr & Mrs Barrett - East Sussex
I want to thank Haydn for my excellent guidance throughout the process. I felt heard and supported all the way through and... READ MORE
Mr H - Leeds


What we’re looking for

Due to continued growth, Equity Release Supermarket are now looking to expand our existing complement of equity release advisers with new positions around the UK. Roles particularly in the South East, South West, London and Home Counties plus Scotland will be given priority.

Applications would be considered for experienced equity release advisers, but also consideration given to advisers currently not specialising in equity release, but who have an excellent track record in financial services.

Enquiries are welcome on both self-employed and employed basis, covering both field based & tele-adviser positions to the right candidates.

Employed roles would be in conjunction with our expanding tele-advice operation and also where appropriate, to field-based advisers. Employed advisers receive a generous basic salary, plus a simple monthly and annual bonus structure.

Self-employed roles should attract anyone looking for uncapped earnings potential in a rapidly expanding marketplace where Equity Release Supermarket is perfectly aligned to grow its market share.

We have no additional targets for auxiliary products, we focus purely on later life lending products.

Excellent lead generation is provided via our innovative websites, Equity Release Partners proposition, direct consumer enquiries and more innovative lead generation methods. However, an element of self-generated business is to be expected to supplement leads provided by the company.

Full administration and IT support will be provided, and our centralised administration team based in Cheshire manage your cases through to completion, allowing advisers to do what they do best – advise.

Our bespoke CRM system is provided which helps you to manage your own leads in accordance with TCF guidelines and you have the full support of a dedicated Compliance Manager. Effectively, you can run your own business within an already established business, providing full marketing support and back up one of the industries respected brands.

Approached with the right attitude and self-motivation, the position is highly rewarding with realistic targets and uncapped earnings.

We look forward to hearing from ambitious, conscientious, professional, consumer friendly advisers looking to share in an expanding yet rewarding equity release marketplace.

The ideal candidate will have gained Certificate in Financial Planning plus CeMAP, and either having, or a view to immediately obtaining the relevant Equity Release Qualification.

Under exceptional circumstances candidates can be placed under our Trainee Academy Programme, where we will train an adviser from the ground up, taking them through their examinations in conjunction with an on-site bespoke training programme.

We are therefore looking for applications from successful financial services personnel with a proven track record, who can demonstrate a passion for equity release, drive for sales and willingness to learn from some of the industry's top equity release specialists.

For further information, please attach your CV and any information relevant to your application to Mark Gregory by using the contact form below.


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