About Compare Equity Release

About Compare Equity Release

Compare Equity Release

Checked for accuracy and updated on 27 June 2023

Compare Equity Release is part of the Equity Release Supermarket family and was created by Mark Gregory, the founder and CEO of Equity Release Supermarket.

Mark launched Equity Release Supermarket in 2008 with a unique vision for the market.

Previously, Mark had been an equity release adviser for many years and he knew that while customers needed expert financial advice and guidance throughout the process of taking out a plan, they also wanted to learn about equity release for themselves and find plans that could meet their needs – before speaking to an adviser.

Just a year before, the iPhone was launched and Mark could see that ‘smart’ technology and the internet would become central to the way we discovered, researched and bought products and services.

So, when Equity Release Supermarket launched, it was the first equity release broker to provide a free calculator to allow website visitors to understand how much money they could release and also the first website to allow visitors to compare plans from across marketplace. Over the years, the site has continued to be an innovator in the equity release market, and it relaunched in late 2018, providing the most comprehensive range of calculators and tools available – across all digital platforms.

Three years after the original launch of Equity Release Supermarket, Mark could see that a different type of customer was becoming interested in equity release, one that already knew something about equity release and the plans available.

To cater for this new customer, Mark created Compare Equity Release – the first equity release comparison site - with the goal of providing the digitally confident with a suite of tools and services to enable them to compare and shortlist equity release plans that could meet their needs.

Compare Equity Release was reinvented and relaunched in 2019, incorporating smartER – the first equity release search engine allowing our customers to create a shortlist of plans, tailored to meet their personal needs. smartER empowers our customers so that when they speak to their adviser, they have the confidence of already understanding how much money they could release and a range of plans that could fulfil their individual needs.

What our happy customers have to say

Everything went smoothly. Good clear explanations from Graham Evans. I would be happy to recommend Equity Release Supermarket.... READ MORE

Mr P - Billingham, County Durham

Hannah Boxshall was excellent. She took us through everything, was never pushy and was an absolute delight to deal with. An... READ MORE

Mr & Mrs B - Tadley, Hampshire

Very helpful, efficient & all went smoothly. Rob was very professional & helpful at all stages of the process.

Mr & Mrs P - Southampton, Hampshire

Will Massey was professional, helpful and immediately answered any queries I had.

Mrs I - Northampton

Excellent from beginning to completion. Andrew explained everything very clearly. Being able to initially do my own research... READ MORE

Mrs M - Exeter, Devon

I want to say thanks for the excellent service I received, Jo gave me help and advice with a smile.

Mrs F - Camberley, Surrey

‘In these uncertain times, John's support and extensive knowledge have been outstanding. My husband and I have previously... READ MORE

Mr & Mrs J - Cardiff, Wales

Barry Wilderoder is a star performer! He was thoroughly supporting. A very pleasant, experienced person to meet & deal with.... READ MORE

Mr & Mrs N - Leiston, Suffolk

Dan was very polite and professional. He took his time to really understand what we were looking to do and took onboard any... READ MORE

Mr & Mrs F - Skipton, North Yorkshire

I liked the fact there is a system where the customer can keep track of their application. I got the feeling the smaller... READ MORE

Mr & Mrs M - Sutton Coldfield

I am so pleased I chose Equity Release Supermarket, as the decision turned out to be the right one. Professional from the... READ MORE

Mr H - Hamilton, Scotland

The advice given by Gary was excellent. It was made clear, so we fully understood the commitment we were making. Nothing... READ MORE

Mrs M - Herne Bay, Kent

I don't know if there are others like Derek, but the company is well represented by him. A job well done.

Mr & Mrs F - Chingford, Essex

Equity Release Supermarket really got things moving with my application and business was concluded within two weeks of contacting... READ MORE

Mr H - Didsbury, Manchester

Really good to talk with people who are understanding and not pressurising.

Mr & Mrs R - Coventry, West Midlands

Your website is the best I could find on the web. With an abundance of useful information, most of which was absent on other... READ MORE

Mr N - Cranbrook, Kent

I can't fault Allen Tomlinson's advice, manner, contactability and professionalism. I would have no hesitation in recommending... READ MORE

Mr Q - Folkstone, Kent

Gary was very clear with his explanations and helped us understand all our options. Everyone involved was very helpful and... READ MORE

Mr and Mrs R - Canterbury

The service provided & information available was excellent which allied to a very informed & personable advisor made the... READ MORE

Mr S - Moreton In Marsh

Sara Whitbread provided an excellent service. She enables us to find the perfect offer & the whole process was handled swiftly,... READ MORE

Mrs A - Hereford, Herefordshire

A pleasure to deal with Mark Rumney, great guy & straightforward to deal with. From our initial enquiry, to final completion... READ MORE

Mr & Mrs Craven - Shepshed

Contact with Marc Cookson was always very easy. He handled all my questions very clearly and very soon made me realise that... READ MORE

Mr & Mrs C - Market Harborough, Leicestershire

Would put anybody in touch with Sue Eastham, a highly professional & lovely lady who really cares about offering the best... READ MORE

Mr & Mrs R - Bollington, Cheshire

Michael is a credit to your company. I would have no hesitation in recommending him if someone requires equity release.

Mr & Mrs M - Middlesbrough, North Yorkshire

Our adviser - Paul Newsome went way beyond the call of duty to get us our money and we can only be really thankful to him... READ MORE

Mr & Mrs S - Louth, Lincolnshire

Very happy with the level of advice provided by Byron Mason, neither too much, nor too little.

Mr & Mrs K - Milton Keynes, Buckinghamshire

A reputation built upon outstanding financial advice and service

While digital innovation is important to us, we have never lost sight of the fact that the heart of our business is providing outstanding financial advice and service.

Even now, as an established and leading equity release broker, Mark still personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals and meet our exacting standards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council (the industry’s trade body) which has a strict code of conduct in place to ensure that all equity release customers are protected.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

We always put our customer first

Unlike our competitors, we think it’s important that you are as well informed as you want to be before speaking to us about equity release.

That’s why in both the Compare Equity Release and Equity Release Supermarket websites we provide you with as much information as possible and all the tools you need, so that when you speak to your adviser, you are comfortable with and confident in the decision that you are making.

That same approach of openness and honesty applies whenever you want to speak to us. If you call us or use our live chat facility, the first person you will speak to is your Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Whether you’re just starting to compare equity release and learn about the plans that are available, or you’ve shortlisted your plans using our smartER search engine and are ready to speak to your adviser, we’re here to help.