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Brian Cranswick

Independent equity release adviser CeMAP CeRER
Brian Cranswick


I have worked in financial services for almost 40 years, which started at the old Pearl Assurance. In 2000, I joined Norwich Union which is when I first became involved in advising on their equity release plans. Following the closure of their sales force, I joined Equity Release Supermarket in 2015.

My north star

My passion is providing advice to my customers from the whole of the market. I feel this is essential if you’re considering releasing equity from your home. Since Norwich Union, this role has become even more rewarding as equity release now provides so many options, features and lower interest rates.


I deal with many enquiries and recently helped a lady concerned about the high interest rate of over 7% on her existing equity release loan. After my research, she was extremely happy when I arranged to switch plan to a new lender, reducing her interest rate by over 3%!


I work from my home based office in Peterborough, which I enjoy as I can take time out of my day for walking my little dog (who actually thinks she is a very big dog!). In my spare time I love to be tinkering and driving classic cars.

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What our customers said about Brian

Whole process was first class. The help, guidance, advice and speed of process could not be faulted.
Mr & Mrs D - Corby, Northants
Process and all aspects were carried out with professional action and consideration. We were advised of the ongoing progress... READ MORE
Mr & Mrs I - Haverhill, Suffolk
From initial contact & having decided to proceed rather than downsize, things could not have gone smoother. Just over a month... READ MORE
Mr & Mrs W - Bourne, Lincolnshire
Brian provided great clarity and customer relationship. If the situation arises I will certainly recommend Equity Release... READ MORE
Mr & Mrs H - Bristol
Compared to the big firms i.e. Key & Age Partnership, your firms advice was top notch. We are very impressed with our advisers... READ MORE
Mr & Mrs G - Ewerby, Lincs
We found Brian to be very efficient. Always explained things clearly, and was very easy to talk to. Thanks for all your... READ MORE
Mr & Mrs C - Stowmarket, Suffolk
Very professional. Double checked that I knew exactly what I was doing. Made the process simple with a successful outcome.... READ MORE
Ms B - Milton Keynes, Buckinghamshire
Our adviser was excellent & would certainly recommend him. He made the whole process a lot less daunting.
Mr & Mrs P - Nottingham
Brian my adviser was very clear, helpful & understanding of my position with a partner living in my house. I would recommend... READ MORE
Mrs R - Melksham, Wiltshire
Very easy to use. Everyone was very helpful and ensured that any questions I had were answered quickly.
Miss P - Chesterfield, Derbyshire
Excellent and always reassuring that our interests were being well served.
Mr & Mrs T - Cambridge
Brian was very professional and answered my questions clearly and concisely. Very prompt in replying to emails and returning... READ MORE
Mr & Mrs J - Great Yarmouth, Norfolk
Brian patiently explained the procedure in detail. No pressure was applied, he gave us time to digest and return to him with... READ MORE
Mr & Mrs G - Bedford, Bedfordshire
Brian was very friendly and explained everything to us. He was always on the other end of the phone and helped us out enormously. Thanks... READ MORE
Mr & Mrs P - Smithwick, West Midlands
We would be very happy to use your company again. Dealing with Brian Cranswick was a pleaseure, he was so helpful all the... READ MORE
Mr & Mrs H - Boston, Lincolnshire
Good advice given, but with no pressure to accept. We were allowed to 'buy' rather than be 'sold'.
Mrs & Mrs P - Cambridge
First class service from the outset. It took 6 weeks from our initial enquiry to completion.
Mr & Mrs S - Saltburn by the Sea, North Yorkshire
The whole process was pleasant & very professional. We were kept informed at every stage & we knew we could phone to clarify... READ MORE
Mr & Mrs T - Wisbech, Cambridgeshire
Brian provided a quick, efficient service. No long length home visits or pressure. Everything was fully explained.
Mr & Mrs M - Spalding, Lincolnshire